Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. So: what does this mean for digital advertisers? Not really.

Cookies 72

Cookies Ad Targeting Advertising Media 72

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

Ad Targeting 89

Ad Targeting Ad network Cookies Audience 89

AdExchanger

OCTOBER 4, 2023

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future.

Cookies 115

Cookies Ad Targeting Advertising Marketing 115

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Want to learn more about how to make the most of your New Year?

Advertising 78

Advertising Marketing Cookies Impressions 78

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising 71

Advertising Ad Targeting Video Ads Cookies 71

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Ad Monsters

FEBRUARY 9, 2024

We spoke with Michael Schoen, EVP and Head of TruAudience marketing solutions at TransUnion about the company’s new identity resolution product, how they’re building the future of addressability, and how it can benefit advertisers and publishers alike. How does this partnership enhance the reliability of data used in ad targeting?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 68

Cookies Ad Tech Conversion Retail 68

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Additional reporting by Kim Davis. Get MarTech!

Cookies 112

Cookies Ad Targeting MarTech Audience 112

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 120

Cookies Ad Targeting GDPR Advertising 120

Martech Series

JULY 29, 2022

Contextual targeting is one solution, and it goes beyond the site of the ad placement. By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

Cookies 52

Cookies Ad Targeting Advertising 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

Smarty Ads

MARCH 6, 2023

Contextual targeting is still one of the best ways to serve ads and run campaigns without messing with audience data. Contextual ad targeting method has changed digital advertising thanks to the power of artificial intelligence and the absence of third-party cookies.

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Digiday

JUNE 19, 2023

Advertisers have been adopting data clean rooms, in part, as a means of equipping themselves for a future when they cannot rely on the third-party cookie for ad targeting. The problem is, clean room-based advertising at scale is a challenge at the moment. “If Continue reading this article on digiday.com.

Ad Targeting 65

Ad Targeting Cookies Media Advertising 65

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Advertisers put a package of their first-party data on the belt. Cleaning.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 68

Audience Cookies Ad Targeting Agency 68

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 64

Audience Cookies Demand Side Platform A/B Testing 64

Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. In targeted advertising? Will it be used for analytics? To improve website performance? Personalized campaigns?

Advertising 98

Advertising GDPR Click Through Rate Audience 98

OpenX

SEPTEMBER 26, 2023

This new, future-proofed innovation offers end-to-end targeting and activation without any reliance on third-party cookies. Buyers are increasingly looking for regionally compliant targeting solutions that deliver on accuracy and quality without having to strike individual deals with a variety of data partners.

Cookies 52

Cookies Audience Ad Targeting Agency 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 63

Media Advertising Cookies Impressions 63

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. However, a challenge to this approach is advertisers trusting the information enriching a publisher’s bid request.

Cookies 69

Cookies Viewability Impressions Ad Inventory 69

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Now, here are this week’s new AI-powered martech products, features and enhancements. It provides automated media planning, predictive modeling and real-time recommendations.

Marketing 102

Marketing SEO Conversion Ad network 102

Ad Monsters

APRIL 17, 2023

IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.”

Cookies 98

Cookies Ad Tech Advertising Ad Targeting 98

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 66

Retail Media Cookies Ad Tech 66

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 103

Machine Learning Marketing Cookies ROI 103

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 129

Ad Targeting Audience Cookies Retail 129