YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

Ad Tech 66

Ad Tech Cookies Banner Agency 66

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

APRIL 4, 2023

The lack of addressability on long-tail sites presents a significant challenge for advertisers seeking to reach specific audiences without access to the data they need to target them effectively. YY: What are your thoughts on consent banners? CMPs surface consent banners, and there are various ways that we see them utilized.

Banner 98

Banner Cookies Audience Advertising 98

TechCrunch Ads

AUGUST 2, 2022

“In a sense, it backs up the approach of Apple , and seemingly where Google wants to transition the ad industry [to, i.e. with its Privacy Sandbox proposal ].” ” The advertising industry and trade are even mentioned directly in the CJEU judgment, so here the matter is clear. Are there any willing to change?

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Kevel

JUNE 14, 2022

Contextual targeting involves displaying ads based on the ad slot’s surrounding content. Within this, there are different levels of granularity: Publisher’s industry: Say you’re an advertiser working with CNN.com. You know that your ad will be appearing alongside news articles.

Banner 52

Banner Cookies GDPR Ad Targeting 52

TechCrunch Ads

JUNE 29, 2022

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process which they say steers users into agreeing to extensive and invasive processing of their data. The Web Foundation is taking on deceptive design.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Single Grain

JULY 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The CDP continues to aggregate data and compares customer profiles to find similarities among your audience in order to inform future sales, marketing and advertising campaigns. Dive Deeper: .

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

SEPTEMBER 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The CDP continues to aggregate data and compares customer profiles to find similarities among your audience in order to inform future sales, marketing and advertising campaigns. Dive Deeper: .

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 67

Marketing Retail Ad Targeting Conversion 67

VideoWeek

SEPTEMBER 29, 2023

. “LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52