TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 108

Ad Targeting Pop-Up Cookies GDPR 108

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

Ad Targeting 109

Ad Targeting Ad network Cookies Audience 109

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Playwire

DECEMBER 30, 2024

Key Points Contextual advertising represents a valuable form of ad targeting, commanding premium CPMs when done right Understanding how to optimize your content strategy for contextual relevance can significantly impact ad revenue As third-party cookies fade away (whenever that might happen), contextual advertising becomes more interesting publisher (..)

Advertising 52

Advertising Cookies Ad Targeting 52

Ad Monsters

NOVEMBER 14, 2024

Beyond content generation, several publishers are leveraging AI in ad targeting and audience segmentation, but with strict guidelines to avoid compromising reader trust. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115

Audience Media Ad Inventory Cookies 115

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. So: what does this mean for digital advertisers? Not really.

Cookies 98

Cookies Ad Targeting Advertising Marketing 98

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 117

Machine Learning Advertising Cookies Conversion Rate 117

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. The first is targeting.

Retail 102

Retail Advertising Cookies Marketing 102

AdExchanger

OCTOBER 4, 2023

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future.

Cookies 116

Cookies Ad Targeting Advertising Marketing 116

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

PubMatic

OCTOBER 10, 2024

By explicitly allowing political advertising, publishers can help create a well-informed electorate across all political persuasions, while simultaneously checking off boxes on their monetization goals. The onus is now on publishers to open a clearer, safer path to enabling political advertising.

Geo targeting 111

Geo targeting Advertising Ad Space Cookies 111

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 92

Advertising Marketing Cookies Retargeting 92

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 120

Cookies Ad Targeting GDPR Advertising 120

TechCrunch Ads

MAY 18, 2022

Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting 77

Ad Targeting Cookies Audience Media 77

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. But back stateside, the U.S.

Advertising 97

Advertising Marketing Cookies Pop-Up 97

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? What Is Contextual Targeting?

Advertising 98

Advertising Cookies CPM Retargeting 98

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Want to learn more about how to make the most of your New Year?

Advertising 98

Advertising Marketing Cookies Impressions 98

Exchange Wire

OCTOBER 4, 2023

An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [.]

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. This process causes lags in displaying ads and has a low match rate.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Additional reporting by Kim Davis. Get MarTech!

Cookies 126

Cookies Ad Targeting MarTech Audience 126

Basis

JUNE 5, 2024

Here, he offers insights into the draft APRA legislation and its potential impact on digital advertising. Since its introduction in early April, the American Privacy Rights Act (APRA) has generated significant buzz due to its potential implications for the digital advertising industry in the United States.

Advertising 86

Advertising Cookies GDPR Banner 86

Martech Series

JULY 29, 2022

Contextual targeting is one solution, and it goes beyond the site of the ad placement. By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

AdvertiseMint

DECEMBER 18, 2024

As a leading Facebook advertising agency , we are often asked to participate in research studies with Meta regarding new features for their ads manager and conversions API. It facilitates improved ad targeting and measurement by overcoming browser limitations. Meta is currently offering this as a free 90-day demo.

Conversion 52

Conversion Cookies GDPR Ad Targeting 52

Ad Monsters

FEBRUARY 9, 2024

We spoke with Michael Schoen, EVP and Head of TruAudience marketing solutions at TransUnion about the company’s new identity resolution product, how they’re building the future of addressability, and how it can benefit advertisers and publishers alike. How does this partnership enhance the reliability of data used in ad targeting?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Mediavine

JUNE 17, 2024

According to The Current , a publication owned and operated by The Trade Desk (one of Mediavine’s largest advertising partners), political ad spend is projected to reach $12.3 billion this year, with nearly $4 billion going to digital advertising. Mediavine offers the ability to opt-in or out of political ads.

Advertising 97

Advertising CPM Cookies Ad Targeting 97

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 98

Advertising Impressions CPM Cookies 98

VideoWeek

NOVEMBER 12, 2024

The CMA, as part of its oversight of the Privacy Sandbox negotiated with Google, had ensured that it would have the final say before Google removed third-party cookies from Chrome, under its previous plans, and said it would not give the green light until these issues were resolved. But not all issues fall into this category.

Cookies 98

Cookies Ad Tech Ad Targeting Marketing 98

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies 52

Cookies Audience GDPR Food 52

Ad Monsters

JULY 2, 2024

With Yahoo Creative, advertisers can use real-time insights to hone in on their creativity and develop more relevant ads. The only thing consistent in advertising is change, and the keys to thriving amongst the recurring shifts are innovation, adaptability, and a deep understanding of client needs.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

VideoWeek

JUNE 2, 2025

A new report from ID5, Building Addressability into the CTV Ecosystem , explores the major challenges and opportunities relating to addressability in CTV advertising. Partnered post] Those unfamiliar with the CTV advertising ecosystem might assume that addressability isn’t too much of an issue for CTV campaigns. billion in 2028.

Manufacturing 52

Manufacturing Cookies Ad Targeting Retail 52

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As But more and more, advertisers are using programmatic exchanges for a more automated process. Good luck with it. Editorial Director.

Ad Targeting 112

Ad Targeting Cookies Food Ad network 112

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 73

Audience Cookies Ad Targeting Agency 73