Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. Marketing Technology News: MarTech Interview With Emmanuel Cohen, Head of Marketing at Walnut.

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions.

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Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Read next: Best Buy announces in-house ad network Best Buy Ads. Get the daily newsletter digital marketers rely on. Let us know!

Retail 89

Retail Media Ad Inventory Ad Space 89

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Read next: What is marketing work management? Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

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The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

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MarTech Advertising Machine Learning Conversion Rate 130

Martech

NOVEMBER 1, 2022

billion, and places the 2022 global games market at $196.8 It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads.

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Martech Series

JUNE 7, 2022

Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. That’s why we call it the SocialFi platform. Besides, NFT is the entrance to ApolloFi for users.

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Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

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Martech

FEBRUARY 3, 2022

In addition to the fine, the ADP ordered IAB Europe to change the current setup where consent is obtained by users in order to facilitate real-time bidding (RTB) on ad space for advertisers. In the statement, IAB Europe added: “We reject the finding that we are a data controller in the context of the TCF. Why we care.

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Martech Series

FEBRUARY 23, 2023

Through this partnership, grocers across Point Pickup’s GrocerKey network will incorporate InMobi Commerce’s retail media ad experiences into their ecommerce sites, providing advertisers with premium content that helps drive increased engagement and return on investment.

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Retail eCommerce Electronics Brand Awareness 84

Martech

MARCH 14, 2022

In particular, many advertisers thought they were buying space on the company’s flagship USA Today site but wound up on one of its local outlets instead. Get the daily newsletter digital marketers rely on. Ad space is sold on those sites through real time digital auctions. Processing.Please wait.

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Advertising Ad Exchange Ad Space MarTech 102

Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability.

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Machine Learning MarTech Ad Inventory eCommerce 128

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. But of course, it’s obvious what the problem is here, and it’s an interesting question whether it’s up to marketers to fix it.

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Electronics MarTech Audience Ad Space 114

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. We’re trying to own a new and different space in the minds of our buyers.” Get MarTech!

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Ad network Brand Awareness Ad Space MarTech 114

Clearcode

NOVEMBER 21, 2023

As a specialized software development company focused on AdTech and MarTech solutions, we bring to the table a dedicated team equipped with the necessary skills, insights, and experience. Michael Sweeney : Hello everyone, my name is Michael Sweeney and I’m Head of Marketing here at Clearcode. That’s where Clearcode comes in.

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MarTech Retail Conversion Media 85

Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This will offer a space where buyers and sellers can explore available ad formats, inventory and audiences, all under one roof, and that will significantly streamline the inventory buying process for advertisers.

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Ad Inventory Advertising Ad Space Audience 85

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

MARCH 8, 2023

Rachael Ferranti, VP of Corporate Marketing, Foundry. Along with elevating women internally and externally and ensuring equal pay, this is the type of provocation of thought that companies need to support to continue breaking down the barriers between men and women in martech, technology, and across the workplace in all industries.

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Ad Tech Ad Space MarTech Marketing 104

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

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Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?

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Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. TV advertising can be critical for big brands, and in recent years B2B businesses have also been venturing into this ad space. Advantages Of TV Advertising.

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Media Advertising Marketing Audience 99

Clearcode

MARCH 17, 2023

The global gaming market is predicted to reach US$286.8 Key Points The global gaming market is predicted to reach US$286.8 Companies plan on increasing their ad spend on in-game advertising. If the game space is cluttered with ads that spoil the gaming experience, then gaming companies may see a backlash from their users.

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Advertising Brand Awareness Audience Banner 52

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., I recently spoke with a professional colleague who worked in the ad space for years. The ad is on the wrong site. which seems increasingly likely. In your inbox.

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Advertising Impressions Demand Side Platform Conversion 114

Martech Series

FEBRUARY 27, 2023

The Hang My Ads acquisition strengthens ClearPier’s mobile capacity, as the company continues to integrate complementary technology driven performance companies integral to its leadership as a one-stop solution and service offering for performance marketers. Every single acquisition plays its part in our holistic offering.

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Mobile Ads ROI Ad Space MarTech 80

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

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Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

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Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

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Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Martech Series

SEPTEMBER 19, 2022

Adsta, a media market platform geared towards consumer packaged goods (CPG) brands looking to expand their grocery media reach, has announced a groundbreaking partnership with InMobi Commerce. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

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Retail Media Electronics eCommerce 88

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

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Demand Side Platform Impressions Ad Exchange Ad Space 73

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. And OpenRTB?

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Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. TapClicks, Inc.

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Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

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Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. The last set of terms that we’ll look at are AdTech and MarTech. View and download the slides from the presentation here. AdTech Terminology. Introduction.

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Clearcode

NOVEMBER 22, 2022

SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. appeared first on Clearcode | Custom AdTech and MarTech Development. Why Did SingTel Sell Amobee? Without these experienced resources, telcos could end up with another failed venture.

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Communications Search Advertising Ad Space Media 83

VideoWeek

JULY 1, 2022

The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. Meanwhile The Sunday Times reported that British actor Idris Elba is discussing a joint bid with Marc Boyan, founder of marketing company Miroma Group.

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