Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

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MNTN

FEBRUARY 16, 2024

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). What Is Cable TV Advertising? How Does Cable TV Advertising Work?

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Digiday

FEBRUARY 21, 2023

It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say. The bottom line There are many ways people can find brands and products now, and advertisers are reconsidering what the future of search could mean for advertising.

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Basis

JULY 26, 2022

Here’s the good news: We’ve got experts at Basis Technologies who know the ins and outs of programmatic advertising. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges.

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. The future of CTV advertising will more heavily leverage non-intrusive, innovative ad formats. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b Key Takeaways. from 2021.

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VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

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Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Following Elon Musk’s takeover last year, X’s ad revenue has plummeted 59% in the US alone. Powerful marketing.

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Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

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MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. The highest bidder wins the right to display their ad to the user. What Is a Supply Side Platform?

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

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Digital Remedy

MARCH 9, 2022

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. The coupling of linear and digital is shaping the future of advertising.

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Digital Remedy

MARCH 9, 2022

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. The coupling of linear and digital is shaping the future of advertising.

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VideoWeek

JUNE 27, 2022

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom.

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Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

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illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

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Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. These funds enable businesses to focus on growth and scale while preserving equity.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

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Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. With more inflation comes reduced ad budgets Ad budgets have experienced a drop due to ongoing global economic uncertainty.

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Basis

JULY 14, 2022

Microsoft isn’t as big of a player in the ad space as other suiters like Google and Comcast, but it’s also not a direct rival—a factor that may have clinched the deal. Think the lack of a Presidential election equals a slower campaign ad season? Google Offers Concessions to Fend Off U.S. Antitrust Lawsuit [:05].

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More About Advertising

AUGUST 23, 2021

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of revenues from digital advertising by 2025.

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent.

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Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. High impact advertising gives publishers some of their most powerful attention tools, but that space is particularly fragmented, and typically only accessible through walled gardens.

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illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Digital Remedy

DECEMBER 21, 2022

What experts consider “modern advertising” can be traced back to 17th-century London, where advancements in printing press technology led to immensely popular weekly newspapers that carried advertisements. Since then, advertising—and the technology that acts as its catalyst—has been in constant evolution.

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AdvertiseMint

FEBRUARY 22, 2024

Would you like to know the cost of Facebook ads? Facebook isn’t just a social networking platform ; it’s an advertising powerhouse. This blog post will discuss everything about the cost of Facebook ads. What is the Average Facebook Ad Cost? Below are the factors that affect Facebook advertising costs: 1.

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Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. By testing different influencing factors, advertisers can gain true insight into the value of their ad dollars.

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Martech

JANUARY 11, 2024

We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. ’ Now we’re seeing the peak hit a lot earlier where brands, realizing the email space is crowded, will send more valuable content to their subscribers a lot earlier. “In

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AdvertiseMint

FEBRUARY 7, 2024

How do ads on Facebook work? Facebook’s sophisticated advertising system uses a complex algorithm to display ads tailored to users’ preferences and online activities. By analyzing user interactions, likes, and shares, Facebook delivers targeted ads designed to resonate with their interests.

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Digiday

FEBRUARY 6, 2023

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. Marketers and agency execs say that they expect organic efforts to continue on Twitter this year.

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Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

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