Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 59

Ad Space Cookies Ad Tech Agency 59

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 117

Ad Space Audience MarTech Advertising 117

VideoWeek

JUNE 27, 2022

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom.

Education 59

Education Ad Space Agency Media 59

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments. These funds enable businesses to focus on growth and scale while preserving equity.

Ad Space 89

Ad Space MarTech Media Marketing 89

MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Ad Exchange Impressions Ad network Ad Space 52

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

DECEMBER 20, 2023

32% of agencies say the biggest advantage is raising brand awareness. When evaluating RMN effectiveness, 50% of brand marketers say a campaign is successful if it leads to more in-store or online sales, whereas 43% of agency respondents prioritize impressions and reach.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

Advertising 97

Advertising Ad Exchange Ad Space MarTech 97

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

illumin

DECEMBER 8, 2023

Managed service is exactly what it sounds like; this method of advertising is where marketers create a strategy and budget in partnership with a marketing agency and that agency then conducts the campaigns for them. They can also help brands optimize their size and formats to comply with niche ad spaces.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. Under Additional Settings , you can add information such as agencies, currencies, and internal notes.

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CPM Header Bidding Ad Space Impressions 52

Basis

JULY 14, 2022

Leave it to Netflix to craft a twist ending: the streaming giant has chosen Microsoft as its technology and sales partner for a new ad-supported service tier. Microsoft isn’t as big of a player in the ad space as other suiters like Google and Comcast, but it’s also not a direct rival—a factor that may have clinched the deal.

Marketing 77

Marketing Ad Space Communications Advertising 77

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 104

Advertising Marketing Ad Exchange Retail 104

Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Martech

JANUARY 11, 2024

We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. ’ Now we’re seeing the peak hit a lot earlier where brands, realizing the email space is crowded, will send more valuable content to their subscribers a lot earlier. “In

Marketing 121

Marketing Cookies Machine Learning MarTech 121

More About Advertising

AUGUST 23, 2021

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of revenues from digital advertising by 2025. first appeared on More About Advertising.

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Ad Space Advertising Finance Media 64

Digiday

FEBRUARY 21, 2023

Digital ad costs are rising , the online ad marketplace is becoming more saturated and the way people look for information on the internet is changing, popularizing new ways to search beyond Google. It’s left advertisers thinking about diversifying their search spend away from Google, agency executives say.

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Advertising Search Advertising Agency Conversion 67

AdvertiseMint

OCTOBER 24, 2023

The DSP then communicates in real-time with multiple ad exchanges, searching for ad inventories that match the advertiser’s criteria. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

Media 40

Media Ad Exchange Ad Space Agency 40

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Today, attribution has become the standard and is now expected from media partners. Advertisers are looking for more.

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Conversion Impressions Ad Space ROI 52

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digital Remedy

MAY 31, 2022

Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Because the ghost bid isn’t an actual impression, the ad space remains open and the “ghost bid” is free. Can’t wait?

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Control Group Impressions A/B Testing Ad Space 98

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Digital Remedy

DECEMBER 21, 2022

The ad tech space is vast, increasingly competitive, and constantly changing. If you work at a digital media buying agency, it’s essential that you stay up-to-date with the latest trends and track shifts in consumer preferences (including buying behavior and media consumption habits) to help inform future marketing decisions.

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Ad Tech Marketing Media Agency 52

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

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Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

MNTN

MARCH 3, 2023

Premium CTV platforms like MNTN Performance TV use tech that automatically optimizes ads thousands of times a day to generate performance outcomes for advertisers. And programmatic advertising uses algorithmic tools to automate the buying and selling of digital ad space.

Advertising 98

Advertising Ad Space Audience Marketing 98

Martech Series

NOVEMBER 23, 2022

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami works with a growing portfolio of publishers, agencies and advertisers, reaching over 300 million unique every month across 3000 domains.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

Lemonads

JUNE 20, 2021

This type of content is usually written by the advertising agency or the brand itself. They then purchase the ad space on the website, newspaper, or magazine. You can book and buy advertorial space just like any advertisement space. Psychologically, the reader accepts the information more openly. How does it work?

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Affiliates Ad Space Finance Advertising 52

Digiday

FEBRUARY 6, 2023

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. Marketers and agency execs say that they expect organic efforts to continue on Twitter this year.

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Marketing Education Communications Fashion 65

More About Advertising

MAY 21, 2019

million people tuning in, 30 second ad space sold for $5.25m. Everybody thinks the biggest advertising event of the year is the Super Bowl. What could possibly top this? One word – Eurovision.

Ad Space 55

Ad Space Advertising Finance Media 55

MNTN

MAY 12, 2023

Fewer new content offerings might mean less of an appeal for brands to purchase ad space. Major television players and media agencies are joining together in a ‘joint industry committee,’ which will seek to create new standards for audience measurement services, among other goals,” reports the WSJ.

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Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. As campaigns become more complex in today’s multichannel world, accurate campaign measurement and attribution has become a major struggle for advertisers and agencies, and, unfortunately, many lack the time and resources to do so. Key Takeaways. Sources: 1.

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Advertising Ad Space CPA Impressions 52

AdvertiseMint

FEBRUARY 7, 2024

Conclusion Understanding how Facebook ads work can significantly enhance your advertising strategy, making your campaigns more effective and engaging. Our Facebook ad agency can help you navigate this complex system and precisely tailor your ads to reach the right audience.

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Impressions Audience Video Ads Brand Awareness 52

AdvertiseMint

FEBRUARY 22, 2024

How the Facebook Ad Auction Works Facebook ad pricing operates on an auction-based system, much like a bidding war. Advertisers compete for ad space by placing bids based on their budget and targeting preferences. The highest bidder gets their ad displayed to the intended target audience.

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CPC CPA CPM Impressions 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

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