Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 74

Cookies Marketing Demand Side Platform Ad Server 74

Martech Series

FEBRUARY 8, 2023

Previously, he has held numerous international senior management positions and was the CEO and co-founder of stickyADS.tv – an SSP and ad server video platform that helped premium video publishers design and run their own digital video advertising marketplaces.

Ad Tech 83

Ad Tech Ad Server MarTech Advertising 83

Martech Series

NOVEMBER 9, 2022

Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. Marketing Technology News: The Modern Marketer Is Closer Than You Think. The post Clinch Launches Enhanced Sports API to Connect Advertisers and Fans appeared first on MarTech Series.

Advertising 81

Advertising Ad Server Audience MarTech 81

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Martech

MAY 13, 2024

’s Competition and Markets Authority. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. The post The advertising industry “has stalled” as it faces a cookieless future appeared first on MarTech.

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech Series

JUNE 21, 2022

We believe the Investment can support VIDAA’s plan to increase its distribution across additional OEMs, with the goal to grow global reach in key markets such as the US, UK, Canada, Germany, Japan, and Australia, as well as others. Tremor intends to fund the investment utilizing existing cash resources.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. By bringing a key business unit onto their Salesforce platform, ADvendio will also drive increased business intelligence, supporting Domain to make effective business decisions when iterating ad products.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 115

Video Ads SEO Ad Server Ad network 115

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 2, 2022

ArcSpan’s data science incorporates deterministic signals and artificial intelligence to improve publishers’ abilities to define their audiences and deliver higher-value, targeted ad impressions in real-time across multiple data taxonomies. Marketing Technology News: Deploying A Text Solution – SPLICE Software Has You Covered.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JUNE 22, 2022

Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product. Magnite and GroupM are pleased to garner the support of media owners: “We have curated exclusive ad-supported channels on a wide variety of leading platforms, programmed with our high-quality and popular original content.

Ad Server 80

Ad Server Ad Tech Media MarTech 80

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. appeared first on MarTech. link] MNTN has revamped its adtech, as well.

Advertising 106

Advertising Ad Server Manufacturing Brand Awareness 106

Martech

DECEMBER 30, 2021

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. As consumer behavior continues to shift at what seems to be an unattainable pace, marketers seek more agility and optimization.”. The post 2022 Predictions: CTV and cross-channel advertising appeared first on MarTech.

Advertising 117

Advertising Ad Server Audience MarTech 117

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

Clearcode

SEPTEMBER 1, 2022

There are also tech-related perks to DPO as a shorter media-supply chain means: Fewer issues with latency or compatibility which could make ads fail. A faster pace of executing auctions on publisher’s ad servers. Market trends reveal that demand-path optimization will gain more interest as publishers look to increase ad revenue.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Ad Ops Hero

MARCH 25, 2023

In addition, the platform provides a comprehensive set of features for ad serving, targeting, and reporting. Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Clearcode

MARCH 13, 2023

They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

SEPTEMBER 7, 2022

Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications. There are several ways to reduce carbon dioxide emissions and reduce the carbon footprint of a digital ad campaign. O’Kelly said in the post.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 133

Machine Learning Marketing ROI Demand Side Platform 133

Martech Series

NOVEMBER 1, 2022

Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers. However, digital marketers rely heavily on cookies for conversion tracking to show a campaign’s performance and return on ad spend.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce.

Ad Inventory 78

Ad Inventory Ad Server eCommerce MarTech 78

Martech Series

AUGUST 12, 2022

Silverpush, a leader in AI powered in-video contextual targeting technology, will integrate with IRIS.TV, offering contextually relevant ads on CTV. With this partnership, Silverpush will further bolster its leadership position in contextual marketing, which will now be applied to CTV inventory through IRIS.TV ’s video data platform.

Machine Learning 52

Machine Learning Ad Server ROI MarTech 52

Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. By doing that, you create a sales and information hub for your company’s marketing and advertising activities. appeared first on Clearcode | Custom AdTech and MarTech Development.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. The last set of terms that we’ll look at are AdTech and MarTech. View and download the slides from the presentation here. AdTech Terminology. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

AUGUST 18, 2021

Do you know where your ad is going? Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Do you know where your clicks are coming from?

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Clearcode

JULY 24, 2023

Each time the publisher’s webpage loads, an ad request is sent to multiple ad exchanges and sometimes straight to demand-side platforms, either directly from the webpage to an SSP or from the publisher’s ad server to an SSP. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Who Can Benefit From Building a DSP and How While any company can build a DSP, the companies that have the most to gain are advertisers, ad agencies, and AdTech companies.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Kevel

JULY 13, 2022

James sat down with Paulo Cunha, Velocidi's CEO, for a conversation about all things acquisition, the state of adtech and martech, and hopes for the future. Kevel is an API infrastructure company and we work with hundreds of different partners who build their ad platforms on top of our APIs. PAULO CUNHA: Hi James. PC: Indeed.

Conversion 52

Conversion Shipping Retail Machine Learning 52

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This means targeting wide swaths of a market across several countries or individual, high-value customers with ease – all without having to have a direct relationship with the media sellers and their platforms.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Brid.tv

OCTOBER 3, 2022

We wrote this in-depth overview of the best enterprise video platforms to help educate publishers on some of the best EVPs on the market. even offers its own ad demand through its in-house video ad provider — Brid.TV That means publishers can start serving ads even if they have no video ad network partners.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Marketing 107

Marketing Machine Learning Ad Server Retail 107