Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. The last set of terms that we’ll look at are AdTech and MarTech. View and download the slides from the presentation here. AdTech Terminology. Introduction.

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Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. By doing that, you create a sales and information hub for your company’s marketing and advertising activities. Generate invoices. Conduct billing reconciliation. Placements.io.

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Clearcode

SEPTEMBER 1, 2022

Elimination of bad actors : Conducting DPO allows publishers to identify and block bad actors, e.g. ad fraudsters and shady media buyers. Value recognition : Some ad exchanges and SSPs can take fees and not deliver enough value in terms of ad revenue. A faster pace of executing auctions on publisher’s ad servers.

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Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

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Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory.

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Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

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Clearcode

MARCH 13, 2023

They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

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Martech

AUGUST 18, 2021

Do you know where your ad is going? Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Do you know where your clicks are coming from?

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