Ad Server, Demand Side Platform, Marketing and MarTech

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies

Cookies Marketing Demand Side Platform Ad Server

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Other components are Ad Networks and Ad Exchanges.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Amazon places its data clean room at the center of its adland charm offensive

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech

Ad Tech Demand Side Platform Ad Server Food

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

What Is Demand Path Optimization (DPO)?

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Space

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

Q&A With an AdTech Developer: How To Implement Prebid Server

Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? An Overview of Prebid What Is Prebid?

Header Bidding

Header Bidding Ad Server Ad Exchange Agency

Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

What do marketing attribution and predictive analytics tools do?

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning

Machine Learning Marketing ROI Demand Side Platform

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Common advertising and marketing use cases of a CDP.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. AdTech Terminology.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What is OpenRTB & How Does It Work?

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers).

Ad Exchange

Ad Exchange Header Bidding Ad Space Impressions

AdTech Trends

How To Build a Demand-Side Platform (DSP)

Marketers seek adaptability amid a fragmented post-cookie landscape

Trending Sources

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

AdTech Ecosystem: Everything You Need to Know

Amazon places its data clean room at the center of its adland charm offensive

6 Privacy-Enhancing Technologies for AdTech Companies

What Is Demand Path Optimization (DPO)?

How to Build a Dynamic Creative Optimization (DCO) Tool

Q&A With an AdTech Developer: How To Implement Prebid Server

Key Features of an SSP

What do marketing attribution and predictive analytics tools do?

How Publishers Can Make More Money With AdTech

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What is OpenRTB & How Does It Work?

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