Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Get MarTech! In your inbox.

Demand Side Platform 93

Demand Side Platform Marketing MarTech Media 93

Martech Series

JANUARY 11, 2023

Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 of every dollar that enters a demand-side platform (DSP) reaches a consumer.

Demand Side Platform 98

Demand Side Platform Viewability Impressions Ad Tech 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 97

Entertainment Marketing Data Management Platform Demand Side Platform 97

Martech Series

JANUARY 5, 2023

Scope3 provides measurement of each publisher’s carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply.”. to Help Enterprises Improve Data Quality.

Demand Side Platform 90

Demand Side Platform Advertising Media Impressions 90

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

JUNE 22, 2022

The G2 Grid® Reports are the result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. “We are so proud to earn high rankings in 40 of G2’s Summer Grids,” says Jon Miller , chief marketing officer at Demandbase. Marketing Account Intelligence.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

Martech Series

JULY 11, 2022

This partnership will enable AXES to connect the Hivestack supply side platform (SSP) to the AXES omnichannel demand side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store.

Demand Side Platform 82

Demand Side Platform Ad Tech MarTech Marketing 82

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech Series

JUNE 21, 2022

Marketing Technology News: OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships. IRI’s Receipt Panel links directly to activation through consumer surveys, purchase-based media audiences and IRI ShopperSights -enabled retail activation, all within the Liquid Data platform.

Demand Side Platform 89

Demand Side Platform Retail MarTech Audience 89

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Martech Series

JULY 21, 2022

MediaMath, the leading global independent demand-side platform, announces two new appointments to its leadership team, Sylvain Le Borgne as its Chief Partnership Officer and Head of Data & Analytics and Andy Ellenthal as Executive Vice President of Sales and Client Services.

Demand Side Platform 94

Demand Side Platform MarTech Media Advertising 94

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech Series

JANUARY 19, 2023

Working within the rapidly expanding VeraViews sales team, David will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack. Marketing Technology News: Message, Frequency, Delivery – which is #1?

Demand Side Platform 82

Demand Side Platform MarTech Media Advertising 82

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Get MarTech! The post Lowe’s and Yahoo team up for retail media partnership appeared first on MarTech. Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network.

Retail 97

Retail Media Demand Side Platform Ad network 97

Martech Series

OCTOBER 17, 2022

Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 67

Cookies Marketing Demand Side Platform Ad Server 67

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. Programmatic ads and marketing automation should be a boon for small- and medium-sized businesses.

Geo targeting 101

Geo targeting Demand Side Platform Ad Tech Audience 101

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Here are some strategies where marketers can use these data insights. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Get MarTech!

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Machine Learning 110

Machine Learning Marketing Demand Side Platform Display Advertising 110

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. To process the data, the DSP providers often use external services of data management platforms (DMP) and customer data platforms (CDP). Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness.

Demand Side Platform 122

Demand Side Platform Media Retail Retargeting 122

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. make a purchase).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. The key to their strategy was to acquire relatively small AdTech companies operating in niche markets instead of acquiring a huge AdTech player.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99