Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. Get MarTech! The post ANA study finds 25% of programmatic ad dollars are wasted appeared first on MarTech. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go?

Demand Side Platform 98

Demand Side Platform Viewability Impressions Ad Tech 98

Martech Series

JANUARY 5, 2023

The new PMPs with Scope3 data, also known as Green Media Products, are now available globally through any demand side platform connected to the Yahoo SSP, including Yahoo’s own industry-leading DSP. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Demand Side Platform 90

Demand Side Platform Advertising Media Impressions 90

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

JANUARY 11, 2023

In 2022, DeepIntent experienced triple-digit growth in CTV investment on its demand side platform, making CTV one of the fastest-growing channels for the hundreds of pharmaceutical brands now using the DeepIntent Healthcare Advertising Platform. Being recognized as a Best Place to Work by Crain’s New York Business.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

JUNE 22, 2022

Account-Based Demand Side Platform (DSP). Account-Based Orchestration Platforms. Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. Marketing Account Intelligence. Account-Based Marketing Account Intelligence. Account-Based Attribution.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

Martech Series

JULY 11, 2022

This partnership will enable AXES to connect the Hivestack supply side platform (SSP) to the AXES omnichannel demand side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store.

Demand Side Platform 82

Demand Side Platform Ad Tech MarTech Marketing 82

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech Series

JULY 21, 2022

MediaMath, the leading global independent demand-side platform, announces two new appointments to its leadership team, Sylvain Le Borgne as its Chief Partnership Officer and Head of Data & Analytics and Andy Ellenthal as Executive Vice President of Sales and Client Services.

Demand Side Platform 94

Demand Side Platform MarTech Media Advertising 94

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech Series

JUNE 21, 2022

Marketing Technology News: OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Demand Side Platform 89

Demand Side Platform Retail MarTech Audience 89

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV.

Demand Side Platform 93

Demand Side Platform Marketing MarTech Media 93

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Get MarTech! The post Lowe’s and Yahoo team up for retail media partnership appeared first on MarTech. Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network.

Retail 97

Retail Media Demand Side Platform Ad network 97

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

JANUARY 19, 2023

Working within the rapidly expanding VeraViews sales team, David will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack. Marketing Technology News: Message, Frequency, Delivery – which is #1?

Demand Side Platform 82

Demand Side Platform MarTech Media Advertising 82

Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. The goal is to make Peacock more accessible for local and small- and medium-sized businesses.

Geo targeting 101

Geo targeting Demand Side Platform Ad Tech Audience 101

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. The post ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data appeared first on MarTech Series.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Get MarTech! View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

Clearcode

AUGUST 4, 2022

Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Self-serve ad platforms can be used by different types of businesses, such as: AdTech Platforms.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

Entertainment 97

Entertainment Marketing Data Management Platform Demand Side Platform 97

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech Series

JULY 29, 2022

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact. The post Creating a Cookieless Future Today appeared first on MarTech Series. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Get MarTech! The post Pepsi, McDonald’s and the latest in digital out-of-home appeared first on MarTech. Programmatic DOOH can also drive increased foot traffic and sales.

Demand Side Platform 122

Demand Side Platform Media Retail Retargeting 122

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. If a software engineer doesn’t know what a demand-side platform (DSP) is, then how are they expected to build one that works?

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 67

Cookies Marketing Demand Side Platform Ad Server 67

Clearcode

JANUARY 22, 2023

Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. The post How to Build a Dynamic Creative Optimization (DCO) Tool appeared first on Clearcode | Custom AdTech and MarTech Development.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

OCTOBER 14, 2021

Naturally, identifying the next best action works best when you’re in a position to execute on the insights you’ve derived, and many vendors offer orchestration functionality, often through integrations with content management systems, marketing automation platforms, demand-side platforms, etc. Click here to download!

Machine Learning 110

Machine Learning Marketing Demand Side Platform Display Advertising 110