Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Additionally, the identity solution has been integrated with over 10 demand-side platforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate.

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech

OCTOBER 14, 2021

Vendors often gather data from a wide variety of sources including display advertising, streaming video platforms, call centers and chatbots. Because today’s customer journeys are so complex, it’s challenging to display them in a manner that enables them to be easily understood and acted upon. Click here to download!

Machine Learning 106

Machine Learning Marketing Demand Side Platform Display Advertising 106

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

JANUARY 3, 2024

That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 106

Advertising Impressions Demand Side Platform Conversion 106

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change. The overall attractiveness of the offers presented to them. Ad revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. A Brief History of Digital Advertising. The History of Digital Advertising Technology. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52