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33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards

Martech Series

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World. Additionally, the identity solution has been integrated with over 10 demand-side platforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

Programmatic advertising, on the other hand, takes display media to the next level. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

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What Is An Advertiser?

AdvertiseMint

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Advertisers can then define their targeting criteria after selecting the appropriate ad format, be it display ads, video ad, rewarded video, or interactive ads.

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What is Programmatic Media Buying?

AdvertiseMint

An auction process begins when a user visits a website with display advertising. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user.

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