Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. Ad Serving Capabilities and Programmatic Monetization.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? This endpoint could be Prebid Server.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

VideoWeek

SEPTEMBER 27, 2024

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this year.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Ad Monsters

MAY 16, 2022

A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?

Impressions 98

Impressions Demand Side Platform Ad Server Header Bidding 98

Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. which is rife for duplicated reach and wasted impressions for advertisers.

Ad Server 71

Ad Server Impressions Audience Conversion 71

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. The ADvendio-Moat Analytics integration gives users the ability to import third-party data on all line items measured by Moat, for all ADvendio-supported servers.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. It is supposed to help both publishers and advertisers.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Digiday

JANUARY 17, 2023

For example, the latest study took nine months to produce, as opposed to more than 18 months for the earlier iteration, with the implementation of more standardized reporting meaning auditors were better able to compare ad impressions between buy- and sell-side platforms. Unattributable ad spend, A.K.A. Steve Chester, ISBA.

Impressions 69

Impressions Ad Server Ad Tech Media 69

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Event-based impression and click metrics will be abandoned in favor of aggregated reporting. IAB Tech Lab says this will make bid loss analysis impossible.

Cookies 92

Cookies Ad Server Ad Exchange MarTech 92

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. An overview of how the header-bidding process works.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Paleo AdTech

DECEMBER 10, 2023

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. This data will be used to target ads, and Epsilon says its AI will learn over time what does and doesn’t work, helping to optimise spend. . ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is a process by which publishers analyze the path that media buyers (advertisers and ad agencies) take to purchase their inventory. Buyer identification : DPO helps publishers to identify which advertisers are buying their impressions. A faster pace of executing auctions on publisher’s ad servers.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. percent YoY during Q2 and 10.2 percent in H1.

Ad Server 98

Ad Server Ad Tech Agency Media 98

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Steve’s Encore added a key analytical component to the product story.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

DECEMBER 20, 2022

After some quiet time in Thailand, Wamsley followed the lead of Jim Clark into Florida real estate, suffered boldly through the reversals of 2008; then launched a PR agency, also based in Florida. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

Ad Ops Hero

JANUARY 25, 2021

We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign.

CPC 52

CPC CPL Advertising CPM 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. tons of carbon.

Impressions 95

Impressions Demand Side Platform Education Ad Server 95

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data. As a completely independent ad server, Flashtalking by Mediaocean is uniquely positioned and was the logical partner to meet FanDuel’s challenge.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. per impression.

CPM 52

CPM Impressions CPC CPA 52

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Martech Series

AUGUST 12, 2022

Silverpush, a leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV , the leading video data platform. Mirrors enables precise, transparent, and effective brand safety and suitability solutions for online videos through its advanced AI and machine learning capabilities. “As

Machine Learning 52

Machine Learning Ad Server MarTech ROI 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

JANUARY 3, 2023

But any company that is solving for that i.e. making it very easy for advertisers to buy a lot of impressions across multiple platforms stands to be in with at least a shout of coming through this downturn relatively unscathed. Adform has around 60 vacancies, while Smart Ad Server has nearly 40. But none of this is guaranteed.

Ad Tech 79

Ad Tech Marketing Ad Server Media 79

MNTN

MARCH 14, 2024

When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad Space 52