Lyft Strikes Deal With StackAdapt to Funnel More Programmatic Demand to Its Ad Network
Adweek
APRIL 9, 2025
The rideshare app is also working with Kevel to power its ad server.
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Appetite for Disruption: Behind AppLovin’s Rise to the Top of the Ad Tech Pack
VideoWeek
MAY 21, 2025
Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.
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Trending Sources
Ad Tech Trends for 2023
Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.
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9 Ad Tech Leaders React to the DOJ’s Plans for Google
Ad Monsters
DECEMBER 12, 2024
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.
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10 Black Ad Tech Professionals Making Waves in Digital Media
Ad Monsters
FEBRUARY 13, 2023
In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.
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Microsoft to buy AT&T’s Xandr to boost ad tech offer
More About Advertising
DECEMBER 21, 2021
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.
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Nexta Announces its New Retail Media Solution & Partnership With Danish Retailer Dagrofa
Exchange Wire
DECEMBER 7, 2023
Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution. With Nexta, retailers can offer targeted display campaigns at scale by utilising Nexta’s three-step self-service platform, [.]
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Amidst the market carnage, a silver lining is emerging for some ad tech companies
Digiday
JANUARY 3, 2023
Whether it’s reconciling the opportunities and challenges of CTV or finding a way to pull more ad dollars into retail media, the execs behind these solutions will need to sound convinced if they are able to win over anybody else. Even so, few would have pegged ad tech. It just tends to get more canny.
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Brick and Mortar Advertising Made Simple With the In-store Marketplace
Ad Monsters
AUGUST 29, 2022
In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. The first solution of its kind, ISM, is a one-stop shop for retailers where they can manage their in-store presence. “We want retail media to grow, and advertisers want to utilize digital in-store specifically.
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European Video Awards 2024: The Winners
VideoWeek
SEPTEMBER 27, 2024
Best CTV Campaign – Wavemaker & Colgate Best Customer Service – C-Screens Best Cross-Media Video Campaign – Vinted / Mindshare UK Best Video Ad Tech Innovation – Onyx by Outbrain Best Agency Team – CNN Create Brand Studio Best CTV Ad Tech Innovation – MiQ Best Use of Data – InfoSum Best Video/TV Out of (..)
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Publicis Launches Revamped Retail Media Offering ‘Epsilon Retail Media’
VideoWeek
MARCH 20, 2024
Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.
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European Video Awards 2024 Shortlists Announced
VideoWeek
JULY 19, 2024
Vinted / Mindshare UK CNN Create Brand Studio x Turkish Airlines Best Use of Data KINESSO for Amazon Prime Video Channel 4 MiQ for UKTV Wavemaker for Actimel InfoSum & RETAIL Best Video Campaign GroupM Nexus UK for EA Sports Twisted – Jungle Creations x Pepsi MAX Rakuten Group, Inc.
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The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth
VideoWeek
OCTOBER 6, 2023
In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.
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Ad tech’s journey on the public markets is approaching its awkward adolescence
Digiday
NOVEMBER 16, 2022
The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? For instance, PubMatic (the SSP that arguably kicked off the latest wave of ad tech listings) reported an 11% revenue increase in Q3, taking its total to $64.5
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European Video Awards 2023: The Winners
VideoWeek
SEPTEMBER 29, 2023
Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)
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Amazon places its data clean room at the center of its adland charm offensive
Digiday
OCTOBER 26, 2022
Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a. ”
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Retail Media Networks (RMNs): The 3 Main Ways Companies Can Launch an RMN [VIDEO]
Clearcode
SEPTEMBER 17, 2024
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.
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Advertising Terms: Everything You Need to Know
Kevel
AUGUST 25, 2022
Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.
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Video Ads: Why They're Taking Over Advertising
Kevel
JULY 19, 2022
Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.
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What is digital asset management, and why do marketing technology stacks need these tools?
Martech
OCTOBER 19, 2021
The same dynamic can play out in large enterprises seeking to maintain a consistent brand message across geographies and verticals, where marketers and salespeople can help themselves to carefully crafted materials like line sheets, production logs, catalogs, retail snapshots, etc. Search and metadata.
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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools
VideoWeek
NOVEMBER 3, 2023
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
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Marketers seek adaptability amid a fragmented post-cookie landscape
Digiday
FEBRUARY 28, 2023
Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”
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The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs
VideoWeek
JANUARY 20, 2023
Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Digiday
OCTOBER 4, 2022
For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.
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The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic
VideoWeek
MAY 24, 2024
The results signalled particularly strong signs of recovery in Spain, where ad revenues rose by 8 percent, following a difficult year for the Spanish ad market. Meanwhile in Italy, ad revenues increased by 5.7 Liquid, which helps brands connect with retail touchpoints, counts Pepsi, Nestle, and P&G among its clients.
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The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans
VideoWeek
JANUARY 27, 2023
Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners. Both its updated ad buying platform Planet V 2.0
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The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1
VideoWeek
APRIL 21, 2023
Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. ProSieben, RTL Deutschland Appoint Ricarda Jebsen to d-force Board ProSiebenSat.1
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As M&A Heats Up, Are Tech Giants Cooling on Ad Tech?
VideoWeek
AUGUST 22, 2024
After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.
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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. Read on VideoWeek.
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Predictions From the C-Suite: What’s in Store for 2023?
VideoWeek
DECEMBER 20, 2022
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Nicola Lewis, CEO, Finecast.
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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Digiday
SEPTEMBER 23, 2022
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. As mentioned above, retail media is exploding as a major part of commerce media.
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The WIR: AI Helps WPP Win Pitches, Equativ Gets Major Investment from Bridgepoint, and WBD Loses $2 Billion
VideoWeek
FEBRUARY 24, 2023
Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.
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The WIR: Vivendi Considers Spinning Off Havas, Channel 4 Unveils New Ad Formats, and Netflix Ad Sales to Reach $1 Billion Next Year
VideoWeek
DECEMBER 15, 2023
Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. Loyalty card data is used by the likes of Channel 4, Pepsico and Heineken for targeted advertising.
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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less
VideoWeek
APRIL 26, 2024
Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.
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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued
VideoWeek
OCTOBER 7, 2022
Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Tesco has downgraded its annual retail earnings guidance from £2.4-2.6 ” PubMatic and Permutive Partner on First-Party Data. ” Tesco Downgrades Annual Earnings Guidance. billion to £2.4-2.5
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The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth
VideoWeek
FEBRUARY 14, 2025
AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. Read more on VideoWeek.
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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions
VideoWeek
NOVEMBER 22, 2024
Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Read more on VideoWeek.
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
VideoWeek
JUNE 13, 2025
ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.
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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships
VideoWeek
JUNE 6, 2025
Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence.
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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million
VideoWeek
MAY 30, 2025
FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).
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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines
VideoWeek
APRIL 25, 2025
More recently launched forms of commercial TV meanwhile added 140 million to the total figure. Data from Nielsen shows that fast moving consumer goods (FMCG) brands and retail were major contributors to TV advertising’s growth, increasing their investment by 67 million and 52.4 million last year. million respectively.
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The WIR: Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, and Banijay Mulls ITV Takeover Bid
VideoWeek
MAY 2, 2025
Comcast-owned ad tech business FreeWheel will also continue to offer its monetisation technology for premium video publishers internationally, while Thomas Bremond, former SVP & CRO, International for FreeWheel, will take on a new role of Managing Director, Comcast Advertising, International.
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The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise
VideoWeek
FEBRUARY 10, 2023
In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.
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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI
VideoWeek
MARCH 21, 2025
percent majority stake in perfume retail business Flaconi. Nexxen and Tubi Bring Partnership to UK Ad tech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.
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