Ad Rants

JULY 25, 2022

PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. These ads should be able to answer the user's question directly, without them having to click through to a landing page. More personalized PPC ads. NLP algorithms can analyze text to extract meaning.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Martech Series

OCTOBER 18, 2022

People on Pinterest seek inspiration with intent – from searching for the latest trends to clicking on an ad for their next purchase, they have an expectation to find what they’re looking to buy and have an open mind to discover more. Requires developer resources. This is especially important as the industry evolves.

Advertising 94

Advertising Conversion CPA Audience 94

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Keep reading to get all the deets about Video Ad Servers & Display Ad Servers.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Ad Monsters

JANUARY 3, 2023

Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. Decreased Ad Revenue.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Clearcode

FEBRUARY 26, 2023

That’s why streaming platforms are looking for ways to introduce advertising into the equation by offering a cheaper ad-supported plan. Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech Series

DECEMBER 11, 2022

Businesses are looking at a 100% loss during the outage; that’s zero sales, leads, transactions, and ad revenue. Common reasons include server hardware failure, malicious attacks, or scheduled maintenance. They should proactively secure and maintain their servers to ensure that their servers are up and running.

SEO 89

SEO MarTech Marketing 89

Oko

FEBRUARY 16, 2023

Publishers who are green in the marketing space might hesitate to implement full web monetization due to the number of tasks they will have to invest their research and resources in right away.

Ad Server 40

Ad Server Marketing 40

Ad Monsters

MARCH 11, 2024

” Conducted by the IAB Tech Lab’s Privacy Sandbox Task Force — composed of senior ad tech leaderships across 65 companies — the Fit Gap Analysis analyzes the APIs of Privacy Sandbox and its impact on essential digital advertising use cases.

Cookies 64

Cookies Ad Tech Impressions Advertising 64

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. The solution supports the monetization of live and video-on-demand (VOD) content with improved yield optimization to fill unsold ad inventory and increase revenue.

Media 72

Media Advertising Ad Inventory MarTech 72

Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 2 : The user hits the URL address.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Monetize More

JUNE 28, 2023

Ad-based websites, which depend on authentic user engagement for revenue generation, are particularly vulnerable. When their ads are displayed to bot traffic instead, it undermines the effectiveness and value of their advertising campaigns. Moreover, content scraping can place an undue burden on the servers of targeted websites.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. Jana Meron: There has been a lot of change in digital advertising and how we buy and sell ads over the last 15 years. I call this spaghetti in the server room.

Media 92

Media Ad Server Cookies ROI 92

Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. The solution supports the monetization of live and video-on-demand (VOD) content with improved yield optimization to fill unsold ad inventory and increase revenue.

Media 52

Media Advertising Ad Inventory Marketing 52

AdvertiseMint

SEPTEMBER 21, 2023

Server Issues The TikTok app occasionally experiences server problems that can affect live-stream videos. Contact the TikTok support team through their official page for updates on ongoing server issues. Also, you can close background apps and processes to free up device resources.

Pop-Up 52

Pop-Up Audience Agency Media 52

Martech Series

JUNE 21, 2022

Tremor intends to fund the investment utilizing existing cash resources. The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

DECEMBER 17, 2021

Wrike said it has added a new artificial intelligence layer to the platform dubbed AI Project Risk Prediction. Wrike said it is also adding more machine-driven actions like automated @ mention suggestions and assignment tagging in order to reduce human error. What’s new? If there’s a theme to this release, it’s all about the machines.

Machine Learning 99

Machine Learning Communications Marketing MarTech 99

Martech

DECEMBER 7, 2023

Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) This enables the prioritization of marketing efforts and the optimal allocation of resources. More efficient use of marketing resources by focusing efforts on high-converting customer segments. Chatbots and virtual assistants.

Conversion Rate 74

Conversion Rate CPA Click Through Rate Conversion 74

Martech

JUNE 5, 2023

In contrast, IT projects often face delays due to complexities, resource constraints and unforeseen challenges. Details vs. big picture: Perspectives matter When embarking on a new project, IT professionals prioritize the technical aspects, considering system integration, server resources, security implications and long-term maintenance.

Marketing 93

Marketing Communications Cookies MarTech 93

Smart-Hub

JANUARY 13, 2023

So, White Label makes it possible to avoid wasting time and resources on coding, design, and licensing unless your business specializes in it and has a separate IT staff. The WL concept is optimal if you need more time or resources to experiment and want to enter the marketplace quickly. White Label in the US Adtech Market.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Automatad Inc.

NOVEMBER 13, 2023

Online ad publishers who use ad monetization as a source of revenue often get caught up in finding the best deals and adding more ad slots, forgetting how important it is to be visible online. As a result, they neglect SEO, which eventually affects their ad earnings.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to certain content policy violations. Automatically generated content without manual review or curation.

Entertainment 97

Entertainment Ad Exchange eCommerce Media 97

MediaFuse

MARCH 21, 2017

These SSPs helped publishers aggregate their ad network demand into one platform. Ad server line item creation and management are one major concern with header bidding. With the use of a wrapper, all of these key values and line items can be consolidated into one ad server order. GPT/ad load efficiency.

Header Bidding 52

Header Bidding Ad Server Ad Ops Ad network 52

Automatad Inc.

NOVEMBER 16, 2023

It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Programmatic guaranteed is a successful programmatic direct deal.

CPM 52

CPM Viewability Ad Server Ad Space 52

YieldBird

SEPTEMBER 29, 2023

This makes it harder to follow users’ online paths and show them ads based on what they’ve looked at before. Figuring out how well ads are doing, where they come from, and the return on investment (ROI) will be tougher. It’s built to manage interest-based ad auctions while safeguarding user privacy.

Cookies 52

Cookies Audience Retargeting Advertising 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. By Tim Peterson, Ronan Shields and Seb Joseph. “It’s a head scratcher,” said one agency executive.

Ad Server 65

Ad Server Advertising Ad Tech Agency 65

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding 52

Header Bidding Ad Server Ad Ops Impressions 52

Smart-Hub

AUGUST 2, 2022

White Label requires minimal initial capital investment, as the supplier covers all issues related to software licensing, data center space or servers, logistics, and technical support costs. Also, White Label helps to focus solely on the development of your company and not invest resources in marketing and promotion.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Ad Monsters

APRIL 17, 2023

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” For example: Very few ad-tech providers have built IP-based opt-out mechanisms. If you’re processing consumer personal information, then you have certain requirements.

Cookies 98

Cookies Ad Tech Advertising Ad Targeting 98

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

PubMatic

JULY 17, 2023

The ad tech industry is rapidly evolving, and we are committed to remaining ahead of the trends impacting our industry. LXC is a virtualized container system which we used to separate execution programs like different type of server components with multiple processes on the same machine to run parallel.

Ad Tech 72

Ad Tech Impressions Communications Marketing 72

Digital Turbine

APRIL 10, 2024

Deployment Management As we replaced Chef with Helm for the configuration management, using the helm charts for Kubernetes resources and Helm parameters for environment-specific settings. So we doubled the node sizes and the requested resources for our application. sys=0.00, real=0.04 sys=0.08, real=3.24 sys=0.08, real=3.00

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Digiday

JUNE 26, 2022

The exclusive content is part of a plan to attract users to its new Discord server, which debuted earlier this month. After debuting its server two weeks ago, Samsung gained more than 100,000 new members within 12 hours, and is now already nearing more than 200,000 members.

Pop-Up 64

Pop-Up Electronics Audience Conversion 64