Adweek

JUNE 8, 2025

headquartered ad network has posted disappointing earnings since the end of 2024 and into the first quarter of 2025. In the last six months, it has lost major media accounts including Coca-Cola’s North America business , and had its two-decade long relationship with Paramount severed.

Agency 281

Agency Ad network Media Advertising 281

Exchange Wire

JANUARY 22, 2025

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching an airport retail media business: it will combine both in-store and digital outof-home [.]

Ad network 59

Ad network Retail Media 59

Digiday

JANUARY 21, 2025

For those still counting, theres another retail media network to add to the list. is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns. Continue reading this article on digiday.com.

Retail 78

Retail Real Estate Ad network Media 78

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adspeak Mark Reads Legacy and WPPs Next CEO A look back at Reads seven-year tenure, and some predictions on who might replace him. based ad network. This week, Adspeak dives deep into the divisive world of Adalytics.

Ad network 165

Ad network Agency Entertainment Communications 165

Digiday

JUNE 16, 2025

Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette.

Ad network 46

Ad network Pop-Up Ad Tech Retail 46

AdExchanger

JUNE 19, 2024

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m.

Ad network 120

Ad network Media Retail Marketing 120

Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Real Estate 72

Real Estate Retail Media Ad network 72

Ad Tech Daily

MARCH 27, 2023

The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency.

Ad network 95

Ad network Retail Media Ad Tech 95

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

Ad network 98

Ad network Fill rate Ad Exchange Pop-Up 98

AdExchanger

AUGUST 8, 2022

Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger.

Ad network 113

Ad network Media Advertising Ad Exchange 113

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

Ad network 113

Ad network Electronics Retail MarTech 113

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Ad Tech Daily

MARCH 20, 2023

— Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. CLEARWATER, Fla. Signs an Agreement To Acquire The HomeQuote.io

Ad network 98

Ad network Media Ad Tech Advertising 98

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 246

Audience Mobile Ads Ad network Media 246

AdExchanger

MARCH 27, 2024

Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

Ad network 103

Ad network Retail Media 103

Digiday

JUNE 10, 2024

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.

Ad network 94

Ad network Marketing Media 94

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement. Why we care.

Retail 127

Retail Media Viewability Ad network 127

AdExchanger

FEBRUARY 2, 2025

Plus, is brand safety on social media a myth? The post Everythings An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger. Coinbase has acquired a blockchain-based advertising and attribution startup.

Ad network 77

Ad network Media Advertising 77

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Digiday

AUGUST 23, 2022

Thece's CEO described the approach as a form of "alternative media rights," building value by offering advertisers access to StarLeague's horde of smaller streamers, rather than via media rights to the content itself.

Ad network 68

Ad network Media Advertising Marketing 68

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Retail 124

Retail Media Cookies Electronics 124

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad network Media Marketing 91

Basis

DECEMBER 4, 2024

Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds. Navigating Fragmentation: The fragmented nature of commerce media necessitates careful partner selection. Key Stat : 53.2%

Advertising 95

Advertising Audience Search Advertising Media 95

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Dig deeper: Why we care about retail media networks.

Retail 117

Retail Media eCommerce MarTech 117

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 69

Ad network Retargeting Ad Tech Retail 69

Digiday

JULY 11, 2024

It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. No surface is safe as retail media moves off-site, into brand awareness channels. billion on retail media, according to eMarketer. billion on retail media, according to eMarketer.

Retail 95

Retail Media Ad network Brand Awareness 95

Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. At this point the 3-4 networks in the group noticed they had all trafficked demand and supply tags into one another.

Media 98

Media Ad Server CPM Ad network 98

Martech

DECEMBER 2, 2021

Today, digital out-of-home programmatic provider Vistar Media announced that it has been selected as a new programmatic partner by Uber OOH, the ad network of cartop screens that sit on over 3,000 Uber cars in the U.S. Read next: Vistar Media integrates audio OOH to reach in-store shoppers.

Media 109

Media Ad network MarTech Marketing 109

AdExchanger

OCTOBER 29, 2024

Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […] The post Freestar Is Taking The ‘Baby Carrot’ Approach To Curation appeared first on AdExchanger.

Ad network 108

Ad network Media Marketing 108

Ad Monsters

NOVEMBER 27, 2024

That means reaching the right consumers, based on where and how they consume media. I had the honor of sharing space with a room filled with media owners and publishers during the Admonsters Publisher Forum and Curation was one of the many important topics covered. This isn’t necessarily true.

Real Estate 98

Real Estate Audience Communications Media 98

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory.

Video Ads 106

Video Ads Ad Server Media Ad network 106