Martech Series

JANUARY 30, 2023

The bots then click on the ads, which earns money for both the scammers and ad network.” They don’t want to click on random ads, but instead program their bots to search for high value keywords. We can see the keywords they’re targeting are skewed towards finance, law, travel, medicine, and education. “We

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

More About Advertising

MAY 23, 2017

The UK’s D&AD awards is an international affair these days and for the first time this year the UK was displaced as best performing country by the US. Network of the Year went. As such it may be a useful guide to Cannes for those who care about these things, which the holding companies do.

Ad network 40

Ad network Finance Agency Advertising 40

Martech Series

JANUARY 27, 2023

While third-party marketplaces and ad networks can help acquire customers, the “name of the game” is going to be retention, not just acquisition. Focusing on Budgeting Consumers: Even though consumers continued to spend in 2023, the looming economic environment will push more of those consumers to budget.

eCommerce 89

eCommerce Retail Electronics Communications 89

More About Advertising

SEPTEMBER 7, 2022

It’s all change at the top of the big ad networks – Wendy Clark exiting Dentsu International (as is DI as it will be no more) and now Andy Main stepping down as global CEO of WPP’s Ogilvy to be replaced by North America boss Devika Bulchandani (below.). Bulchandani joined from McCann New York three.

Ad network 52

Ad network Advertising Finance Agency 52

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Lemonads

AUGUST 25, 2021

The goal of the platform is to help you optimize your advertising strategy, whether you’re building a program, running ads, or attempting to attract the best publishers or affiliates. Furthermore, Adbeat is suitable for a wide range of verticals including e-commerce, healthcare, nutra, finance, gaming , and fashion.

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. 1- Estimate Monthly Pageviews.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. 1- Estimate Monthly Pageviews.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Ad Monsters

FEBRUARY 13, 2023

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Monetize More

MARCH 9, 2023

By strategically placing ads on product pages and targeting ads to specific demographics, the website was able to increase its revenue without negatively impacting user experience. Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

More About Advertising

OCTOBER 4, 2017

There’s something funny going on at McCann: all of a sudden the old lady of ad networks is winning awards by the bucket load (thanks in large part to that controversial ‘Fearless Girl’) and now the IPG network has poached Sean Lackey from Droga5, no less, as its new chief growth officer. For those of.

Ad network 45

Ad network Finance Agency Advertising 45

More About Advertising

MARCH 14, 2018

Google has published its 2017 annual report detailing the type and number of ‘bad ads’ it has removed from its from platform – the fifth year it has done so. billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked nearly 90,000 websites and. In 2017 Google took down more than 3.2

Ad network 40

Ad network Finance Media Advertising 40

Monetize More

OCTOBER 25, 2022

All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. Google has always been an Advertiser-First business since day one.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Lemonads

AUGUST 5, 2020

Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology. with all these beautiful pros, what could the cons possibly be? Let’s check them out!

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

JANUARY 8, 2021

Affiliate media buyers are marketers that don’t work a publishing platform, but purchase traffic from publishers, ad networks, and different traffic sources. Finance and Forex Affiliates that love numbers, statistics, and currencies can specialize in finance offers as well as forex exchange programs.

Affiliates 52

Affiliates Marketing Conversion Food 52

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8

Finance 52

Finance Marketing Conversion Electronics 52

Monetize More

JANUARY 9, 2023

Product/Niche Type : Awin offers a mix of both digital & physical products, including tech, fashion, finance, and e-commerce. Avangate Affiliate Network The #1 rated Avangate Affiliate Network connects publishers with digital retailers such as Malwarebytes and other software providers. They do charge an application fee.

Affiliates 52

Affiliates Cookies CPL Audience 52

Monetize More

JANUARY 9, 2023

Product/Niche Type : Awin offers a mix of both digital & physical products, including tech, fashion, finance, and e-commerce. Avangate Affiliate Network. The #1 rated Avangate Affiliate Network connects publishers with digital retailers such as Malwarebytes and other software providers. . They do charge an application fee.

Affiliates 52

Affiliates Cookies CPL Audience 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. The venture is designed as a means to market LVMH’s brands by injecting them into premium content.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Lemonads

MAY 24, 2021

What Is It Good For?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Automatad Inc.

JANUARY 13, 2023

However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an ad network ), whereas CPM is often the preferred metric used in real-time bidding. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc.,

CPM 52

CPM Ad Inventory Impressions CPL 52

SODP

MAY 25, 2020

While helping advertisers boost their revenues, native ads also support quality journalism. Publishers not only monetize their websites by serving native ads but also increase their online visibility by distributing their own content through native ad networks.

Native Advertising 52

Native Advertising Click Through Rate Audience Finance 52

Lemonads

JANUARY 4, 2021

It’s safe to assume that higher tier countries have higher CPCs, but advertisers should always verify potential costs with the push ads network before launching a campaign. There aren’t that many elements to test, so the good news is that you should be able to develop a winning ad in a relatively short time span.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Single Grain

JUNE 6, 2023

Your PPC management pricing can vary depending on several factors that influence your campaign’s overall cost, such as your goals, budget, industry, and your chosen ad networks. Industries like finance and insurance allocate significantly higher budgets to PPC advertising, surpassing other sectors.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

InMobi

APRIL 23, 2015

This report features global and regional data from the InMobi Ad Network in 2014. Trending Creative Formats Video, Native, and Rich media creative ad units showed a phenomenal rise in engagement. Native ads registered the highest CTRs in Health & Fitness, Finance, Social Media, Apparel & Fashion, and Travel.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Single Grain

APRIL 29, 2021

Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT. PPC ads are an impressive way to reach target audiences at different phases of the buyer journey. X10 also offers community building and influencer marketing on channels such as YouTube and Telegram. 3) DarqTec.

Agency 113

Agency Marketing Non-Profit SEO 113

Ad Beat

JULY 26, 2019

Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. As PayPal moves forward and aims to completely transform how an average person navigates the complexities of a global economy, their overall advertising strategy continues to be a deciding factor in their long-term success. .

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Lemonads

MAY 2, 2021

But, finance influencers need to provide more valuable information to become a known name in their industry. Media buying, on the other hand, produces immediate results because the affiliates that leverage these paid campaigns only have to focus on creating interesting ads and getting as many conversions as possible.

Affiliates 52

Affiliates Marketing Conversion Audience 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.

Ad Tech 52

Ad Tech Audience Agency Media 52