Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.”

Retail 100

Retail Media Cookies Electronics 100

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Lemonads

OCTOBER 4, 2020

PowerAdSpy’s can make you discover insights with its incredible database offering compelling service to advertisers, media buyers, publishers, and more, providing quality ads for business growth with a snap. PowerAdSpy offers ad examples composes of attributes such as: Demographics and Location-based ad examples by choosing any location.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP).

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Lemonads

MARCH 8, 2021

Besides looking for brands that their audiences will relate to, publishers also try to work with the companies that have the best commission rates. Collect and Display Performance Metrics Although this tip is heavily geared towards ecommerce platforms, it actually applies to any advertiser that’s developing an affiliate program.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

Lemonads

MAY 24, 2021

Despite the fact that digital marketing is known for providing trackable results, running multiple campaigns targeting the same audience can disrupt the data and provide misleading information. Suffering a security breach can have very serious implications for your business, so you need to take the privacy of your target audience seriously.

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 These platforms are usually connected to multiple ad exchanges and multiple ad networks.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Exchange Wire

MARCH 3, 2023

Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [.]

Media 52

Media Advertising Ad network Audience 52

VideoWeek

MAY 31, 2024

AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. ” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales.

Media 52

Media Agency Audience Cookies 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. How can ad management platforms help e-commerce businesses? Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

AdvertiseMint

JANUARY 24, 2024

You can pick out the exact spots where you want your ads to show up and decide how much you’re willing to pay. This makes sure your ads reach the right people without wasting money. Ad exchanges simplify everything by bringing together many ad networks, DSPs, and SSPs in one place.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance. Enter your account ID so that TikTok associates your ads manager account with your business account : You can also create a custom audience, a lookalike audience or both.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Before you begin your paid ad campaign, you need to set up an account on the platform on which you wish to run ads. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Lemonads

JANUARY 4, 2021

Although push notification ads only came into the spotlight a few years ago, this format has become one of the best alternatives in terms of performance and revenue production. This is mostly because the ad’s message is presented using concise language and delivered in a non-aggressive way.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Lemonads

MARCH 15, 2021

If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that. Larger Reach (Local, National, and Global Markets) The affiliate marketing industry relies on content publishers that target different audiences across the world.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. What’s the first thing they see before taking over your ad accounts? Higher ROI.

Agency 52

Agency Media Ad network Retargeting 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 26, 2022

Ad creation and optimization: Most B2B PPC agencies will be able to help with designing your ad campaigns, too. They can create graphics for channels like Facebook and LinkedIn, and create eye-catching and engaging copy tailored to your audience. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

MAY 2, 2023

Dive Deeper: Ecommerce PPC Audit: The Complete Checklist Factors That Influence PPC Pricing PPC management and audit pricing will vary from agency to agency. Some agencies charge a flat monthly fee, while others charge a percentage of your monthly ad spend. This is because there are fewer sources to have to parse.

Agency 52

Agency Communications Conversion ROI 52

VideoWeek

AUGUST 18, 2023

Paramount and OMG Test Out VideoAmp as Alternate Currency Paramount and Omnicom Media Group are both trialling use of audience data from VideoAmp as an alternative currency, as part of a test run with tech provider Mediaocean. The segments are based on video engagement data, allowing advertisers to target similar audiences.

Ad Tech 52

Ad Tech Audience Agency Media 52