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Contextual adnetworks are the best bet for publishers to start with contextual advertising. With the advent of privacy-first platforms, contextual ad platforms will play a major role in redefining programmatic advertising. Unlike traditional ads that utilize third-party [.]
Ready to dive into audio advertising but unsure which adnetwork to choose? We will explore the best 8 audio adnetworks, highlighting their unique features and targeting capabilities so you can make informed decisions. Audio advertising is growing at an unprecedented rate. Moreover, [.]
Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An AdNetwork? appeared first on AdExchanger.
Reality Check: The 2025 Advertising Trends Report provides keen perspective on the trends set to shape 2025, exploring the ways advertisers can bridge the disconnect between expectations and reality while maximizing the potential of new innovations to drive impact across their campaigns in the year ahead. billion in 2025.
From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?
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Are you a publisher with low-engagement traffic looking to score big in programmatic advertising? Here are the top popunder adnetworks that will assist you in achieving your success. Traditional ad formats fall short here, leaving revenue on the table. [.]
Key Points Ad exchanges and adnetworks are distinct entities that serve different purposes within the advertising space. Adnetworks are like the stores in the mall, while ad exchanges are like the mall itself.
overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New AdNetwork Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.
Looking for the best mobile adnetworks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.
Do you know the difference between an adnetwork and an ad exchange? It might be easy to confuse AdNetworks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!
The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.
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If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval adnetworks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Lyft’s Got An AdNetwork; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars.
MGID, the global advertising platform, has been named ‘Best Digital AdNetwork’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital AdNetwork’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.
To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s AdNetwork Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger. That’s around $100 billion apiece.
Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.
Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, adnetworks and demand-side platforms. Between the lines.
SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail AdNetwork that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail AdNetwork Launches to Simplify and Consolidate Off-Site Retail (..)
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The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New AdNetwork?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
Coinbase has acquired a blockchain-based advertising and attribution startup. The post Everythings An AdNetwork, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger. Plus, is brand safety on social media a myth?
NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io CLEARWATER, Fla.
They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.
Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden adnetworks, significantly expanding potential visibility by utilizing the the Open Web. All of our customers have one need in common, growing their sales in a cost effective way.
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […] The post Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans appeared first on Ad Tech Daily.
Hector Almeida, GM, EMEA at Mintegral explains why the open internet deserves a bigger share of your advertising budget. Theres a saying in advertising that the money follows the eyeballs. Build an audience, and the advertising dollars will flow. Firstly, the cost of advertising on walled gardens is rising.
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. No content? No problem.
Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many adnetworks. Advertisers pay an adnetwork like Bing Ads to display their adverts on publisher websites. Arbitrage is very similar to click fraud. It’s a problem.”.
As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for AdNetworks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]
Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.
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Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. Curation isn’t new. The excitement around curation comes with some adjustments, but also some serious misconceptions.
Google expanded its “Abusing the adnetwork” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Closely monitoring Google Search Console and resolving any manual actions is crucial to prevent ad disapprovals. Why we care.
Given the moves of rival subscription streaming services Netflix and Disney+ into advertising, there’s been plenty of speculation that Apple will follow suit with Apple TV+. It will be interesting to see whether sports advertising opens the door to ads across Apple TV+’s content.
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Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New AdNetwork?; These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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