Playwire

DECEMBER 11, 2023

Key Points Varied Eligibility : Every ad monetization platform has a unique list of eligibility criteria, making it crucial to choose one that fits your specific publishing and monetization needs. Key Criteria : Common requirements include minimum traffic, content quality, and compliance with ad providers like Google AdSense.

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Ad Tech Daily

MARCH 20, 2023

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed (..)

Media 86

Media Advertising Ad Tech Video Ads 86

AdExchanger

DECEMBER 8, 2022

The post How This Streaming Channel Monetizes Shoppable Liquor Ads appeared first on AdExchanger. NBTV is part of a growing trend of content studios producing long-form sponsored video for advertisers. Its channel Spirits Network works directly with brands on sponsored video content with shoppable.

Advertising 104

Advertising eCommerce 104

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. Why is that?

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A/B Testing Header Bidding GDPR Mobile Ads 59

Ad Tech Daily

MARCH 13, 2023

InMobi […] The post Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners appeared first on Ad Tech Daily.

eCommerce 87

eCommerce Retail Ad Tech Media 87

Playwire

JULY 27, 2022

Ad monetization is the process of monetizing content with advertising. This monetization method has existed for centuries, but in the modern day, publishers have to embrace ad tech to stay competitive. Done right, monetization within the ad space can support a publisher's business growth over the long term.

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Ad Space Ad Tech Advertising 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Playwire

JUNE 15, 2022

There's more than one way to do ad monetization. The most common ad monetization solutions are through Google, Amazon, direct sales, and comprehensive revenue partners. Playwire combines all of the other ad monetization solutions into one comprehensive solution. Key Points.

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Brid.tv

MARCH 14, 2023

There are many ways to go about monetizing live streams. From the standard pay-per-view monetization model to donations, memberships, and sponsorships, publishers have a range of options to choose from. However, in recent times, ad monetization is dominating the industry. at 2:05) or interval (e.g., every two minutes).

Header Bidding 52

Header Bidding Video Ads Audience ROI 52

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Media 72

Media Advertising Ad Inventory MarTech 72

Playwire

DECEMBER 15, 2023

Key Points AdSense's Evolution : Google AdSense is transitioning from CPC to CPM, marking a significant shift in digital ad monetization and affecting publishers reliant on click rates.

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CPM Viewability CPC Impressions 52

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. Through automated campaigns, advertisers can see the real-time impact of their ad dollars without the heavy lifting.

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Retail eCommerce Electronics Brand Awareness 84

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

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Video Ads Header Bidding Viewability Fill rate 52

Playwire

DECEMBER 6, 2022

A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2022 includes both major players in the industry and lesser-known, smaller partners. About the Series.

Ad Tech 52

Ad Tech Ad Space 52

Playwire

JUNE 12, 2022

Ad monetization is the primary revenue model of countless publishers. Whether you're a web or app publisher, or you work in both spaces, those who follow these ad monetization best practices set themselves up for the highest revenue and long-term success. Key Points.

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Playwire

JUNE 29, 2022

There's a big difference between monetizing with ads and doing so effectively. Whether you want to monetize your website with ads or you're looking to earn ad revenue with mobile app monetization, how you approach this task will have a direct effect on your revenue. Key Points.

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Ad Space Audience 52

Playwire

JULY 31, 2022

Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Key Points.

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Ad Space 52

Playwire

OCTOBER 11, 2022

Wifi monetization with rewarded video ads involves letting users access wifi after watching a video ad. Rewarded video ads are preferred over paid wifi because they let establishments offer free internet while still monetizing access. Key Points.

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Video Ads Advertising 52

Playwire

NOVEMBER 2, 2022

Rewarded video ads can boost revenue for desktop software, but app publishers must overcome some inherent challenges. Playwire's RAMP platform is built to beat those challenges and help publishers amplify their ad monetization opportunities. There are three common use cases for rewarded video ads in desktop applications.

Video Ads 52

Video Ads 52

Playwire

JUNE 27, 2022

Ad monetization strategy makes the difference between stagnant ad revenue and ad revenue that builds your business. Playwire builds custom strategies for web, mobile app, and desktop app publishers who want to smash ad revenue records. Key Points.

Audience 52

Audience 52

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Media 52

Media Advertising Ad Inventory Marketing 52

AdPushup

MAY 3, 2023

While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network.

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Ad network Ad Ops CPM Ad Tech 52

Ad Tech Daily

MARCH 13, 2023

Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON — Brightcove Inc.

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Ad Tech Advertising Ad network Video Ads 70

Digiday

MARCH 13, 2023

YouTube’s decision to share ad revenue on Shorts last month was intended to help creators make more cash. Shorts gave creators incremental revenue because it was attracting ad dollars from somewhere they would not otherwise be able to access. It’s only been six weeks since YouTube has offered the ability to monetize Shorts.

Audience 69

Audience Conversion Impressions Marketing 69

Adweek

MARCH 21, 2024

Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. billion on 2023 revenues of $804 million (98% driven by ads), with a loss of almost $91 million. Reddit's long-awaited IPO values the platform at $6.5

Media 293

Media 293

AdPushup

MARCH 2, 2023

Unlock the power of video ad monetization with our comprehensive guide on choosing the best video player. Finding the most suitable video player should be one of the most important parts of a publisher’s strategy for running video ads. Discover the benefits of customizable players, VAST/VPAID compliance, and much more.

Video Ads 52

Video Ads Advertising 52

Playwire

MAY 16, 2022

Historically, in-app ad monetization has not been publisher-friendly. Playwire is working to revolutionize the way in-app ad monetization is done. Key Points. Inefficiencies and roadblocks leave money on the table and make it difficult to manage integrations.

Advertising 52

Advertising 52

Kritter

DECEMBER 18, 2022

Publishers have seen a drop in ad revenues in recent years due to the rise […]. The post How Can Publishers Use the Ad Trading Platform for Monetization? appeared first on Kritter.

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Admixer

NOVEMBER 2, 2020

People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. Well, rewarded video ads are a great place to start. The post Rewarded Video Ads Monetization: App Developers Guide appeared first on Admixer.Blog.

Video Ads 52

Video Ads Advertising 52

InMobi

NOVEMBER 14, 2022

We’ve partnered with Tenjin to produce a report focused on key aspects of the ad monetization market in October 2022. Top Countries by Ad Revenue for Both Android and iOS Tenjin’s data shows a healthy revenue and impression distribution between the two operating systems.

Header Bidding 52

Header Bidding Banner Impressions Marketing 52

Marketing Dive

MAY 2, 2023

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

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Advertising 109

Digiday

MAY 30, 2023

Twitter’s beleaguered ads business is on a bit of a roll these days. Meanwhile, the ads team, despite encountering obstacles, are persevering. In fact, they recently struck a deal with an ad tech vendor that could help counteract the ongoing loss of ad revenue from the platform.

Ad Tech 100

Ad Tech Advertising Ad Inventory Media 100

AdExchanger

APRIL 11, 2024

In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization […] The post Vizio’s Vision For Programmatic And Home Screen Monetization appeared first on AdExchanger.

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Adweek

MAY 11, 2023

Microsoft introduced another way for publishers to monetize artificial intelligence this week. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.

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Adweek

OCTOBER 18, 2022

ads business Tuesday. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Japan-based news aggregator SmartNews is launching a U.S. The company was founded in 2012 in Japan and came to the U.S. Now, armed with 10 million monthly active users in the U.S., the company is building.

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Ad network 305

The Ad Tech Blog

APRIL 22, 2024

As mobile gaming continues to evolve, so does the landscape of ads in mobile games. This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads. What are rewarded ads?

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Admixer

JUNE 9, 2020

The post In-Game Advertising: 8 Ad Formats to Monetize Mobile Games appeared first on Admixer.Blog. Games are surging in popularity, as people on the lockdown are searching for new ways to vent and connect with their peers. Video game usage increased by 75% since the start of worldwide social distancing. Mobile games are […].

Advertising 52

Advertising Mobile Ads 52