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Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it’s had a lukewarm response from publishers.
With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website—either from Microsoft or another company—and Microsoft will power ad monetization within the chat, the company announced.
Relationships between tech firms and publishers, already tense, have become even more fraught with the rise of generative AI.
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