Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 73

Media Ad Inventory Electronics Audience 73

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4

Audience 141

Audience Ad Inventory MarTech Marketing 141

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 116

Advertising Ad Inventory MarTech Ad Tech 116

Martech

SEPTEMBER 2, 2021

. “It’s worth noting that as a percentage of that budget, ‘martech’ (in the broadest sense of the word) remains the largest category at 26.6%, followed closely by paid media (25.1%) and labor (25%). ” See Brinker at this fall’s MarTech Conference. Probably good to tighten up discipline there.”

Real Estate 124

Real Estate Marketing Ad Inventory MarTech 124

Martech Series

OCTOBER 6, 2022

Solving for crucial fragmentation challenges, Beachfront’s sell-side ad serving technology makes monetization of traditional set-top box TV and connected TV ad inventory interoperable for clients. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 97

Ad Inventory Ad Server MarTech eCommerce 97

Martech Series

MARCH 2, 2023

Marketing Technology News: MarTech Interview with Jack Bamberger, Chief Revenue Officer at Captify Top benefits of OOH advertising OOH advertising has emerged as a powerful alternative to the competitive world of digital advertising. The post OOH Advertising and Its Evolution appeared first on MarTech Series.

Advertising 111

Advertising Ad Inventory Viewability Audience 111

OpenX

AUGUST 15, 2024

We’re excited to announce that TV by OpenX has earned the new “ CTV Innovation Award ” in the seventh annual MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognizes the most innovative companies, technologies, and products in the global field of marketing, sales, and advertising technology.

MarTech 52

MarTech Ad Inventory Media Advertising 52

Martech

FEBRUARY 2, 2024

Attention Deals (high quality, highly engaged ad inventory: Adelaide, Oracle Moat and TVision). Get MarTech! The post OpenX Deal Library will compare alternatives to cookies appeared first on MarTech. Privacy Sandbox Topics Deals (Chrome). Publisher First-Party Data Deals (Audigent’s Smart PMPs). In your inbox.

Cookies 105

Cookies Ad Inventory MarTech Audience 105

Martech

APRIL 14, 2022

Ads.txt is a protocol that authorizes sellers of digital ad inventory. This provides an added layer of confidence in programmatic markets for the purchasing of digital ads. It also helps reduce ad fraud by verifying sellers. The post IAB Tech Lab announces ads.txt updates appeared first on MarTech.

Ad Exchange 122

Ad Exchange Ad Inventory MarTech Advertising 122

Martech

DECEMBER 21, 2021

For instance, Microsoft’s long-term partner Taboola today announced a new native bidding service intended to expand its open real-time bidding (RTB) to social networks and display ad inventory. Read next: Samsung Ads rolls out data partnership with major marketing platforms.

Advertising 121

Advertising Ad Inventory Cookies MarTech 121

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

MARCH 22, 2023

Instagram already has ads on the Explore page, Explore feeds, Reels, Stories, user profiles and plenty more when you open its app. Let’s hope more ad inventory doesn’t mean less ad viewers. Get MarTech! The post Instagram unveils two new advertising channels appeared first on MarTech. In your inbox.

Advertising 105

Advertising Ad Inventory ROI MarTech 105

Martech Series

JANUARY 3, 2023

Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation. “We We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”. The new data relationship between Warner Bros.

Audience 98

Audience Entertainment Ad Inventory MarTech 98

Martech

JANUARY 17, 2023

For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. More in-store inventory improves the experience for shoppers and increases the opportunities for on-site activations. Get MarTech! In your inbox. Processing.

Retail 114

Retail Media Ad Inventory eCommerce 114

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 105

Advertising Manufacturing Ad Inventory Impressions 105

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. MarTech is just 11 days away . Now the days fly by — but I guess we’re all getting work done. Editorial Director.

Real Estate 117

Real Estate MarTech Ad Inventory Marketing 117

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. The post Start.io

Header Bidding 98

Header Bidding Ad Exchange Ad Inventory MarTech 98

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. Read More !

Machine Learning 98

Machine Learning Marketing Audience MarTech 98

Martech

MARCH 23, 2022

The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. The post InMobi releases independent ad mediation platform appeared first on MarTech. Why we care.

Mobile Ads 102

Mobile Ads Ad Inventory Ad network ROI 102

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.

Media 97

Media Ad Inventory MarTech Communications 97

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. As the first CTV partner to adopt Unified ID 2.0,

Advertising 95

Advertising CPA Conversion Rate Impressions 95

Martech

OCTOBER 22, 2021

Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally. Taking control of video ad inventory. Joshi spearheaded the pivot away from relying on third-party ad networks to gaining full control over how Jagran’s video ads inventory is sold.

Video Ads 106

Video Ads Ad Server Media Ad network 106

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Martech

APRIL 16, 2024

Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” ” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix.

Advertising 119

Advertising Retail Ad Inventory Cookies 119

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

AUGUST 18, 2023

Retail media networks use loyalty and transaction data to sell high-value ad inventory on a brand’s own digital properties to third-party brands. Get MarTech! The post Retailers invest in GenAI and media networks appeared first on MarTech. Loyalty data helps drive revenue. In your inbox.

Retail 98

Retail Media Ad Inventory MarTech 98

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Ad Inventory 98

Ad Inventory Advertising Ad Space MarTech 98

Martech

MAY 21, 2024

Performance Max campaigns can be used across all of Google’s ad inventory. They will be able to experiment and ad new objects in the ads, as well as extending the background to fit all sizes and formats with the help of Google AI. Advanced Gemini AI models were announced in February. Image editing.

Advertising 122

Advertising Marketing Retail Ad Inventory 122

Martech Series

MARCH 7, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Brightcove Ad Monetization will help media companies realize maximum, measurable returns on advertising with actionable insights.

Media 96

Media Advertising Ad Inventory MarTech 96

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

DECEMBER 16, 2022

The initiative enables marketers to deploy Experian’s audience ecosystem across addressable and programmatic inventory, digital-video and over 139 million IDs in connected-TV. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Cookies 78

Cookies Ad Inventory Audience MarTech 78

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 90

Cookies Ad Server Ad Exchange MarTech 90

Martech

APRIL 20, 2023

Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. That means that most of the ads served to customers during their journey are endemic products, ones that can be bought at Home Depot. Get MarTech! In your inbox.

Retail 115

Retail Retargeting Ad Inventory Media 115

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). It is supposed to help both publishers and advertisers.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech. But despite news sites seeing record traffic, “we don’t see a corresponding bump in monetization.”.

Ad Server 136

Ad Server Impressions Ad Exchange Banner 136

Martech Series

JUNE 9, 2022

. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.” ” FAST ad opportunities are on the rise. Since Q1 2021, ad opportunities have increased by 110%, indicating that more viewers are watching the content and ads, and ad slots are being used more effectively.

Advertising 98

Advertising Impressions Ad Inventory Audience 98

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84