InMobi
MARCH 12, 2020
How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. Note: Need some reminders to level set?
Martech
MAY 16, 2022
Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!
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Martech
OCTOBER 22, 2021
They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process). Taking control of video ad inventory.
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.
Martech
MARCH 23, 2022
Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. Why we care.
Martech Series
NOVEMBER 20, 2022
The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.
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