Martech

SEPTEMBER 2, 2021

. “It’s worth noting that as a percentage of that budget, ‘martech’ (in the broadest sense of the word) remains the largest category at 26.6%, followed closely by paid media (25.1%) and labor (25%). ” See Brinker at this fall’s MarTech Conference. Probably good to tighten up discipline there.”

Real Estate 117

Real Estate Marketing Ad Inventory MarTech 117

Martech

MARCH 22, 2023

Instagram already has ads on the Explore page, Explore feeds, Reels, Stories, user profiles and plenty more when you open its app. Let’s hope more ad inventory doesn’t mean less ad viewers. Get MarTech! The post Instagram unveils two new advertising channels appeared first on MarTech. In your inbox.

Advertising 82

Advertising Ad Inventory ROI MarTech 82

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 86

Retail Media Ad Inventory Ad Space 86

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. The post Start.io

Header Bidding 91

Header Bidding Ad Exchange Ad Inventory MarTech 91

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 109

Cookies Ad Server Ad Exchange Ad Inventory 109

Martech

AUGUST 18, 2023

Retail media networks use loyalty and transaction data to sell high-value ad inventory on a brand’s own digital properties to third-party brands. Get MarTech! The post Retailers invest in GenAI and media networks appeared first on MarTech. Loyalty data helps drive revenue. In your inbox.

Retail 89

Retail Media Ad Inventory MarTech 89

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

NOVEMBER 1, 2022

podcasting cracked $1 billion in ad sales for the first time last year, with 72% year-over-year growth, according to an IAB/PwC report. That’s more than double the pace of internet ad growth. For big brands to capitalize on podcasts there needs to be an infrastructure giving access to ad inventory on premium podcasts.

Non-Profit 115

Non-Profit Advertising Ad Inventory MarTech 115

Martech Series

SEPTEMBER 12, 2022

Find out more from this weekly martech highlight: _. MarTech Quote-of-the-Week! Top MarTech News of The Week: 05 th Sept to 09 th Sept. RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. Read More !

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 89

Advertising Manufacturing Ad Inventory Impressions 89

Martech

APRIL 14, 2022

Ads.txt is a protocol that authorizes sellers of digital ad inventory. This provides an added layer of confidence in programmatic markets for the purchasing of digital ads. It also helps reduce ad fraud by verifying sellers. The post IAB Tech Lab announces ads.txt updates appeared first on MarTech.

Ad Exchange 101

Ad Exchange Ad Inventory MarTech Advertising 101

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.

Media 77

Media Ad Inventory MarTech Communications 77

Martech Series

JUNE 9, 2022

He says: “I’m thrilled to join the team and to help create new revenue streams for advertisers and publishers by improving campaign management and enabling ad inventory in email and newsletters to be sold in a completely new way. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Ad Server 86

Ad Server Email Advertising Ad Inventory MarTech 86

Martech

MARCH 23, 2022

The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof. The post InMobi releases independent ad mediation platform appeared first on MarTech. Why we care.

Mobile Ads 90

Mobile Ads Ad Inventory ROI Ad network 90

Martech Series

OCTOBER 3, 2022

saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech

DECEMBER 21, 2021

For instance, Microsoft’s long-term partner Taboola today announced a new native bidding service intended to expand its open real-time bidding (RTB) to social networks and display ad inventory. Read next: Samsung Ads rolls out data partnership with major marketing platforms.

Advertising 100

Advertising Ad Inventory Cookies Media 100

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The anatomy of an SSP What Is an Ad Exchange?

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Martech Series

DECEMBER 16, 2022

The initiative enables marketers to deploy Experian’s audience ecosystem across addressable and programmatic inventory, digital-video and over 139 million IDs in connected-TV. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Martech

OCTOBER 22, 2021

Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally. Taking control of video ad inventory. Joshi spearheaded the pivot away from relying on third-party ad networks to gaining full control over how Jagran’s video ads inventory is sold.

Video Ads 99

Video Ads Ad Server Media Ad network 99

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. MarTech is just 11 days away . Now the days fly by — but I guess we’re all getting work done. Editorial Director.

Real Estate 99

Real Estate Ad Inventory MarTech Marketing 99

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

Martech Series

MARCH 7, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Brightcove Ad Monetization will help media companies realize maximum, measurable returns on advertising with actionable insights.

Media 72

Media Advertising Ad Inventory MarTech 72

Martech Series

NOVEMBER 20, 2022

Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. But surely, no one wants Google to stop auctioning off ad space or ranking results. “If

Machine Learning 122

Machine Learning MarTech Ad Inventory eCommerce 122

Martech

APRIL 20, 2023

Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. That means that most of the ads served to customers during their journey are endemic products, ones that can be bought at Home Depot. Get MarTech! In your inbox.

Retail 101

Retail Retargeting Ad Inventory Media 101

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. They can also check the availability of their ad inventory and ask for internal approval of pricing. Sellers easily classify the ad inventory they trade and create flexible offers.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

InMobi

MARCH 12, 2020

This is where ad networks vs. ad exchanges come into play. How Ad Networks and Ad Exchanges Stack Up As MarTech Advisor has noted, “An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. It acts as an intermediary.”

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. businesses saying ad fraud is a problem for them.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech Series

JUNE 9, 2022

. “We believe this is the future of ad-supported television — and our latest FAST report confirms it.” ” FAST ad opportunities are on the rise. Since Q1 2021, ad opportunities have increased by 110%, indicating that more viewers are watching the content and ads, and ad slots are being used more effectively.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Clearcode

OCTOBER 18, 2022

Founded: 2017 Headquarters: Tel-Aviv, Israel Specialties : 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech. Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.

Advertising 82

Advertising Entertainment Ad Inventory Fashion 82

Martech Series

MARCH 7, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Brightcove Ad Monetization will help media companies realize maximum, measurable returns on advertising with actionable insights.

Media 52

Media Advertising Ad Inventory Marketing 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

DECEMBER 29, 2022

Over the next year, I think we’ll see the development of universal standards for best practices that can reduce the carbon footprint by making ad inventory with low emissions,” said Matt Kendall, CTO for adblock revenue recovery company Blockthrough. Get MarTech! In 2023, adtech will step up to meet this demand from advertisers.

Media 111

Media Advertising Audience Ad Exchange 111

Clearcode

MAY 11, 2023

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. Daniel Elad Chief Strategy Officer at TheViewPoint The post Header Bidding Q&A: Interview Series [Part 1] appeared first on Clearcode | Custom AdTech and MarTech Development.

Header Bidding 77

Header Bidding Ad Inventory MarTech Marketing 77

InMobi

NOVEMBER 27, 2018

And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In 2017, advertisers doubled video ad spends over 2016. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52