Martech Series

NOVEMBER 20, 2022

Other components are Ad Networks and Ad Exchanges. Ad networks play the role of facilitating and amalgamating publisher ad inventory for convenient purchase. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB).

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. This helps you avoid overpaying for ad inventory.

CPM 52

CPM CPC Advertising CPA 52

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. Digiday has learned. The CTV service is launching in the U.S. first, with additional markets getting rolled out later this year.

Conversion Rate 71

Conversion Rate Brand Awareness Ad Inventory Media 71

Digiday

NOVEMBER 29, 2022

However, the platform has worked to add new ad inventory tiers to focus on targeting and brand safety , causing marketers to reconsider its role in their mix. When done right, it’s an effective way to boost brand awareness because trends on Reddit are sometimes picked up and shared across other social media platforms.

Pop-Up 71

Pop-Up Banner Brand Awareness Ad Inventory 71

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Marketers can use video ads to help their campaigns find a diverse, genuinely organic audience that is much more likely to engage with the ad and create loyal customers for the brand.

Advertising 112

Advertising Video Ads Viewability CPM 112

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. Advertisers are more willing to pay for these ad formats.

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. For instance, rich media ads can be interactive videos, polls, a button, or similar. Get Started With Website Monetization With Brid.TV

Display Advertising 52

Display Advertising Banner Rich Media Advertising 52

Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Monetize More

JANUARY 12, 2023

Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users. Their primary focus is to show their ad multiple times to users so that users get familiar with their brand.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Digiday

JANUARY 31, 2023

Compared to last year, Tullin is seeing more performance clients coming in with annual podcast budgets, versus the mostly brand awareness clients they were working with this time last year. “Our budgets are staying the course because we’re letting people dip their toe in and then they’re getting excited about it,” she said.

Brand Awareness 69

Brand Awareness Ad Inventory Media Ad Targeting 69

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. Dynamic Ad Delivery.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

illumin

OCTOBER 13, 2023

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. By leveraging the power of sound and music, audio ads are able to create an emotional connection and leave a lasting impression on the listener.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1. By successfully interacting with communities and striving to build an emotional connection with its audience, the ad successfully raised brand awareness and joined the ranks of legendary commercials.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Oko

AUGUST 8, 2024

Yield Management Ad-yield management is how publishers manage supply and demand for their ad inventory, in order to maximize revenue and optimize pricing. By optimizing how your ad inventory is allocated and sold, you can enhance your earnings and improve overall ad performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Banner Video Ads Ad Inventory 52

Basis

SEPTEMBER 26, 2023

At this time, details such as the ad inventory, ad placements, pricing, and targeting are agreed upon (and, as the name suggests, guaranteed!). Are you focusing on brand awareness, conversions, or another goal? Determine which partner(s) have the inventory and audiences you’re trying to connect with.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. In fact, according to Netflix’s president of worldwide advertising, Jeremi Gorman, the OTT provider nearly sold out of its ad inventory in time for launch.

Brand Awareness 52

Brand Awareness Non-Profit Impressions Audience 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network 52

Ad network CPC CPM CPA 52

Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Define Your Campaign Goals Big or small, startup or seasoned — whatever your brand looks like, it can’t be without a campaign objective.

Media 52

Media Ad Space Demand Side Platform ROI 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

JUNE 18, 2024

Disadvantages of Addressable TV Advertising While addressable ads certainly offer some major perks, the model itself isn’t foolproof. One concern is that it lacks scalability, which means it may not be a good fit if you are looking to reach mass audiences, quickly, or drive brand awareness.

Audience 52

Audience Advertising Brand Awareness Ad Inventory 52

MNTN

JUNE 18, 2024

Disadvantages of Addressable TV Advertising While addressable ads certainly offer some major perks, the model itself isn’t foolproof. One concern is that it lacks scalability, which means it may not be a good fit if you are looking to reach mass audiences, quickly, or drive brand awareness.

Audience 52

Audience Advertising Brand Awareness Ad Inventory 52

Monetize More

AUGUST 18, 2022

Publishers should analyze user data when placing ads to ensure the highest levels of engagement, and ad sizes and formats play a huge role in user engagement. The many variables with Ad Placements. Header Bidding has proved to speed up overall ad loading while publishers manage their ad inventory & session RPMs.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Brid.tv

APRIL 23, 2025

AR Ads : Augmented reality elements layered onto the screen for interactive brand experiences. For advertisers and brands, the wide variety of CTV ad formats opens up new creative and strategic opportunities.

Advertising 59

Advertising Video Ads Banner Audience 59

PrograMetrix

AUGUST 3, 2022

You'll earn greater exposure and brand awareness. When ad spending drops, the market is less crowded. That can allow your brand to stand out without as many competitors clamoring for attention. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

MobileAds

JANUARY 25, 2021

While designing rich media ads, you can embed social media links in your campaign, directly taking the user to the specified site. With social media marketing, marketers can connect with their audience to build brand awareness, boost sales, and increase your brand’s interaction level. Image comparison.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Digital Remedy

JANUARY 31, 2022

With audience targeting similar to other programmatic channels and more sophisticated ad inventory, it’s now possible to buy and sell audio ads programmatically. By serving ads at just the right time, there’s an opportunity to deepen the relationship with the listener and boost brand awareness and consideration.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. To improve brand awareness in the U.S., advertisers. the Financial Times is offering its lowest priced subscription product yet. The British invasion of the U.S. media market is not new.

Media 69

Media Audience Pharmaceuticals Agency 69

Monetize More

NOVEMBER 24, 2022

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Pros: More attention, brand awareness and engagement. Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

JANUARY 23, 2024

Overall, first-party data amplifies the chance of you (as a publisher) wanting a high demand and CPM for your ad inventory and, thereby, ad revenue. It is designed to group some high-level information about the interests and is ideal only for upper-level funnel campaigns (brand awareness, interest, and desire).

Audience 52

Audience Cookies Ad Server Viewability 52

Clearcode

AUGUST 13, 2023

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52