Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. Read next: Samsung Ads rolls out data partnership with major marketing platforms. algorithmic optimization, etc.)

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Advertising Ad Inventory Cookies MarTech 121

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

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Retargeting Advertising Audience A/B Testing 52

Digiday

MARCH 6, 2023

. — Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Spend in this area is expected to account for 19.3%

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Ad Inventory Retail Audience Ad network 72

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Video advertising saw 10.6% Image: IAB/PwC Internet Ad Revenue Report, FY 2023.

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Advertising Retail Ad Inventory Cookies 119

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Is this about controlling CTV ad inventory? For advertisers, that’s the holy grail of targeting.

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Advertising Retail Manufacturing Ad Inventory 111

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID A success for both the buy side and sell side, advertiser spend increased by 61.5% Advertisers leveraging UID 2.0 FuboTV Inc., through The Trade Desk’s platform. Unified ID 2.0

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Advertising CPA Conversion Rate Impressions 95

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

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Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

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Advertising Cookies Rich Media Video Ads 98

Advendio

APRIL 14, 2025

retail media ad spend is projected to reach $109.4 of total digital ad spending, according to eMarketer. Retailers like Walmart, Amazon, and Target are rapidly expanding their media networks, allowing advertisers to leverage first-party data for precise targeting. In 2025, U.S. billion, making up 27.2%

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Retail Ad Inventory ROI Cookies 52

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Advertisers may soon have to confront a new challenge in the realm of data privacy: “digital sovereignty.”

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Advertising Cookies Ad Inventory Marketing 98

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Because consumers are changing their behaviours, advertisers want something new.

Education 59

Education Cookies Ad Tech Advertising 59

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

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CPM Cookies Impressions GDPR 97

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Yahoo will match anonymized customer data with advertisers’ data. Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt). Optimize to monetize – Take some time to review blocklists and confirm that your floor price settings and DSP mappings are consistent across all partners.

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CPM Cookies Ad Inventory Video Ads 118

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 98

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Start Streaming Video Monetization and Advertising: What’s Next?

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. Click here for survey The key issues.

Cookies 90

Cookies Ad Server Ad Exchange MarTech 90

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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Advertising CPM Mobile Ads Banner 75

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

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Cookies Viewability Impressions Ad Inventory 77

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Relevant-Digital

APRIL 23, 2024

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

Cookies 52

Cookies Ad Inventory Advertising 52

Relevant-Digital

NOVEMBER 13, 2023

The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues. Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory.

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Cookies Ad Inventory Advertising 52

Relevant-Digital

DECEMBER 10, 2024

At the core of a digital publishers success lies the ability to offer high-quality ad inventory that attracts valuable advertisers. In this context, SSP-curated deals have emerged as an intriguing way to enhance the value of ad inventory and achieve better performance.

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Ad Inventory Cookies Advertising 52

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Ad Exchanges & Ad Networks aggregate demand and connect to supply.

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Header Bidding Ad Server Ad Exchange Ad network 105

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Digiday

MARCH 9, 2023

Leverage that scale to attract more advertisers. The evidence: more advertisers are spending more money with the alliance. Last year, the number of advertisers spending on Ozone grew by 48% on the previous year, with the ones who were already there spending 103% more on average per campaign.

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Advertising Impressions Ad Inventory Audience 72

InMobi

MAY 5, 2022

Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Check out this infographic to learn more. What is Addressability?

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Advertising Ad Inventory Audience Cookies 52

Digital Ad Blog

MAY 26, 2025

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

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Media SEO Marketing Healthcare 59

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

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Video Ads Advertising Ad Inventory Viewability 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

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Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

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Advertising Ad Exchange Fill rate Ad Inventory 52

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Rather, politicians have a high-stakes race to run now.

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Ad Inventory Cookies Advertising Ad Tech 107

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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