illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

MAY 30, 2023

Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network. Meanwhile, the ads team, despite encountering obstacles, are persevering.

Ad Tech 101

Ad Tech Advertising Ad Inventory Media 101

Digiday

FEBRUARY 5, 2025

Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.

Demand Side Platform 62

Demand Side Platform Advertising Ad Inventory Ad Tech 62

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Continue reading this article on digiday.com.

Ad Tech 82

Ad Tech Ad Inventory Audience Media 82

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is.

Advertising 116

Advertising Ad Inventory MarTech Ad Tech 116

illumin

AUGUST 9, 2024

Find out how this impacts the world of digital advertising. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. Typically, it involves first-party data targeting, self-serve advertiser portals, and auction pricing.

GDPR 97

GDPR Ad Inventory Audience Media 97

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Is this about controlling CTV ad inventory? So, what’s the play here? Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. million individuals in the U.S.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 131

Advertising Cookies Ad Inventory Audience 131

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

JUNE 15, 2022

We’ve seen many antitrust investigations and inquiries into major tech companies and their role in the advertising ecosystem launched on both sides of the Atlantic over the past five years. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

Playwire

AUGUST 29, 2024

Key Points Ad Quality Control: Even with the rise of artificial intelligence, human review remains critical for maintaining effective, safe ad inventory. A Complex Ad Tech Landscape: Supply chain inefficiencies and contradictory ad metrics are largely increasing the complexities of the ad tech ecosystem.

Ad Tech 52

Ad Tech Ad Inventory Advertising 52

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. Ad Analytics.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? Why Are Advertisers Still Afraid? Let’s get into the numbers.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52

AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. As advertisers, we recognize the importance of delivering engaging messages to the appropriate audience, precisely when they need it. But how would you do that?

Ad Inventory 52

Ad Inventory Audience Advertising Ad Ops 52

VideoWeek

MARCH 13, 2025

While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core ad tech business, CEO Jeff Green says the two areas are closely linked. In his announcement of Ventura, Green spoke of a fragmented and inefficient supply chain in CTV advertising.

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Ensuring transparency is important because it promotes better communication and helps build strong working relationships between publishers and advertisers.

Ad Inventory 98

Ad Inventory Ad Tech Ad Exchange Advertising 98

PubMatic

SEPTEMBER 28, 2022

As spend grows in connected TV (CTV) and over-the-top (OTT) advertising, so, too, do the tactics that allow advertisers to capitalize on these channels. Content object signals are one of the latest tools publishers and advertisers can use to enhance contextual targeting. More Inventory. advertisers—78%.

Advertising 98

Advertising Video Ads Impressions Ad Inventory 98

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

Ad network 52

Ad network Ad Tech Ad Inventory Advertising 52

Monetize More

FEBRUARY 6, 2023

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. Control is the ultimate solution to ad quality. On the advertiser side, as publishers partner with multiple demand sources, their creatives are also likely to get infected.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Tech Daily

OCTOBER 31, 2024

This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem.

Ad Tech 97

Ad Tech Advertising Ad Inventory Ad network 97

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Are you up for the Ad Ops Challenge board game? Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Advertising Marketing Data Management Platform 111

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Internet ad revenue grew 10.8%

Ad Tech 56

Ad Tech Retargeting Finance Ad Inventory 56

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52