Martech

AUGUST 18, 2021

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution?

Ad Server 137

Ad Server Impressions Ad Exchange Banner 137

Martech

APRIL 17, 2025

Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. You get non-incremental spend on one end and wasted impressions on the other the worst of both worlds neatly wrapped in an attributed ROAS of your choosing. It only tells you if something happened, not if it mattered. What do I mean by this?

Retargeting 101

Retargeting Non-Profit ROI Conversion 101

Ad Monsters

JANUARY 27, 2023

In addition to tracking frequency and recency, this includes drilling down into ad clicks, video plays, video ad clicks, time on page, and other activities that truly represent how engaged a user is with a site. Buyers must purchase twice the number of impressions to see the desired results.

Cookies 75

Cookies Ad Click Audience Impressions 75

Single Grain

MAY 31, 2025

According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews. The publisher reported a staggering 56% drop in click-through rates, as AI-generated answers directly satisfied user queries within search results.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Single Grain

AUGUST 19, 2019

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. Higher bids required.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JULY 16, 2021

To start , click on “Campaign” and then “Create”: In the following screen, you will have to choose your campaign objectives to determine the bidding method TikTok’s algorithm will optimize your budget for. . With this ad format, your ad will take over the screen for a few seconds when the user opens the app. Example: Vans.

CPM 133

CPM Conversion Audience CPC 133

Single Grain

AUGUST 14, 2023

Also, there are three bidding strategies offered by Twitter: Automatic Bid: Automatic bid type auto-optimizes your bid to maximize impressions at the lowest price. Maximum Bid: Maximum bid type offers more control on how you spend your ads budget. Target Bid: In Target bid type, you pay the average cost of all ad clicks in a day.

Advertising 98

Advertising Audience Real Estate Impressions 98

Digiday

FEBRUARY 1, 2023

Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3% of Instagram ad impressions in Q4 2022, up from just 4.7% rose 10% in Q4 over Q4 ’21 (clicks grew 8%), but cost per clicks (CPCs) rose just 2%.

CPC 72

CPC CPM Impressions Ad Click 72

InMobi

JULY 3, 2018

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. For example, one recent study found that brands will pay twice as much for first impressions. And video ads are highly valuable impressions. In the U.S.,

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

MNTN

MARCH 14, 2024

Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). The DSP represents the demand side, allowing advertisers to set their targeting criteria, budget, and bids for ad impressions. All impressions are also non-skippable.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

CPM 52

CPM Impressions CPC CPA 52

Basis

FEBRUARY 28, 2023

As adtech becomes more sophisticated, brands can leverage a host of creative native advertising formats to make a more compelling impression on consumers—going even beyond branded content. Advertisers can then pick and choose which style(s) best serves their message and potential customers.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Single Grain

MAY 11, 2023

* How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice 8) Digital Ads Can Be Cost-effective Many online advertising platforms offer a variety of pricing options, such as pay-per-click or pay-per-impression, which can be tailored to fit a business’s budget.

Advertising 52

Advertising Retargeting Impressions CPC 52

Monetize More

MARCH 20, 2023

This allows you to verify if impressions are firing and accounted for. How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? A negative value means the ad was probably not measurable. How to Check Google Ad Manager ad clicks Source: Google Search for click?

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Monetize More

MARCH 3, 2023

The Epom monetization team will advise you on the best ad formats and ad layouts to choose from to get the best results. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9. Click here to find out more about RevenueHits.

Ad network 98

Ad network Fill rate Ad Exchange Pop-Up 98

AdvertiseMint

NOVEMBER 15, 2023

In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights. Utilizing sophisticated attribution models and tools, marketers can trace the user journey back to the initial ad click or view. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

Single Grain

NOVEMBER 17, 2020

Click-Through Rate. Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Monetize More

MAY 20, 2023

Click here for more information. Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Viewdeos.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

MNTN

DECEMBER 9, 2024

However, you cant see the entire PPC picture without measuring your cost-per-click (CPC). Calculating CPC helps you assess the cost-effectiveness of your campaigns by showing how much you are paying for each ad click. What Is a Cost-Per-Click (CPC)?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

MNTN

MARCH 28, 2024

Click-through attribution allows you to determine which ads are driving the most sales. Beyond the performance of a single ad, click-through attribution also allows brands to analyze the performance of overall messages, campaigns, and marketing techniques. Click-through attribution measures direct contact.

Conversion 52

Conversion Ad Click ROI Impressions 52

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Adtelligent

FEBRUARY 2, 2022

Data processing by such platforms often focuses on page visits, ad clicks, time spent on particular topics, etc. After analyzing 200 billion global impressions, researchers found that global CTV impressions increased by 60% in 2020 and programmatic CTV impressions by over 200%.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

InMobi

NOVEMBER 25, 2020

During the first few days of their campaign, the average video ad completion rate was over 97% - a figure far higher than what Local Voices saw from the major social media networks they worked with. 20, their vertical video ads garnered over 630,000 impressions and were viewed to completion over 610,000 times. Between Oct.

Video Ads 52

Video Ads Ad Click Impressions Audience 52

Karola Karlson

MAY 11, 2021

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?)

CPA 52

CPA Conversion Rate CPC CPM 52

AdvertiseMint

SEPTEMBER 28, 2023

If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency. Key metrics you should gather include: Impressions: the number of times your ads were displayed. Clicks: the number of clicks on your ads.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Monetize More

NOVEMBER 24, 2022

There’s a non-stop search for creative ways to deliver ads on mobile, thus the birth of these large ad formats which up to now, continues to grow. In a recent study from Adpiler , 320×50 mobile ad size was found to be the most popular ad size for mobile. 27% of all ad impressions is this medium banner.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Basis

JULY 23, 2024

As adtech becomes more sophisticated, advertising teams can leverage a host of creative native advertising formats to make a more compelling impression on consumers, going even beyond branded content.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Single Grain

APRIL 11, 2025

Account Engagement Scoring Develop a comprehensive engagement scoring model that weights different interactions, such as: Basic engagement : Ad clicks, website visits (1 point). Step 1: Establish Your ROI Measurement Framework Before launching your enterprise LinkedIn ABM campaign, establish a clear framework for measuring ROI.

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! Sellers wanting a managed-service option can work with Amazon’s ad consultants (which requires a minimum spend of $35,000).

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 28, 2019

Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Different Ways to Buy Traffic for Ads Ad buying can be a tricky thing, especially when it comes to optimizing ads for maximum returns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

JUNE 27, 2023

Here are a few examples of in-banner video ads: Video Interstitials In-display In-page Video In-feed Video Incentivised or Sponsored Videos. In-Banner Video Ad Types: There are three types of In-Banner Video Ads: Click to play: The creative appears as a static image, with the video playing only when the user clicks on it.

Banner 52

Banner Video Ads Click Through Rate Retargeting 52

Clearcode

OCTOBER 21, 2024

They are fundamental to key advertising processes: Ad Campaign Performance Measurement and Ad Attribution Third-party cookies help measure ad campaign performance and attribute ad impressions and clicks to user actions. Click here to learn more about it.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Unruly Media.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52