MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

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MAY 20, 2023

Click here for more information. Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Viewdeos.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

InMobi

JULY 3, 2018

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Affiliates 102

Affiliates Marketing CPA ROI 102

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MARCH 3, 2023

Click here to find out more about Google AdSense. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Epom 9.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

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SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52