Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Another option is A/B testing—testing small variations of your ads in order to determine which ad performs best before going live. Sign up today!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 102

Affiliates Marketing CPA ROI 102

Monetize More

JUNE 15, 2022

It’s possible that a good chunk of that traffic & fake ad clicks are actually coming from bots. MonetizeMore’s award-winning bot management solution Traffic Cop uses tested machine learning algorithms to shield your ad inventory from abusive traffic.

Machine Learning 52

Machine Learning Ad Inventory Ad Click Audience 52

Monetize More

FEBRUARY 24, 2023

User behavior : User behavior, such as ad click-through rates and bounce rates, can impact RPM and CPM. Ad block usage : The use of ad blockers can impact RPM and CPM rates. This will allow publishers to offer highly targeted ad inventory, which will result in higher RPMs and CPMs.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

MAY 21, 2019

Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Overall, in-app video advertising provides CTRs that are 34 percent better than native ads and 56 percent better than banners. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

SEPTEMBER 1, 2022

This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the ad clicks tend to be more targeted and less like random web surfing. Start protecting your ad inventory today.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

FEBRUARY 22, 2022

When a user logs in using the same/different browser across a device, the match key can connect an ad seen on one device/browser with a purchase made on another device/browser. The acquisition will give the publisher the potential scope of increasing ad inventory and boosting digital and print subscriptions for the publisher.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Monetize More

OCTOBER 18, 2022

They provide a range of InRead video ad formats that make viewing video ads pleasant and offer a fantastic user experience. Click here to find out more about Teads.tv. With Google AdX, publishers can earn the best CPMs & access the largest video ad inventories and ad exchanges around the world.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Martech

AUGUST 18, 2021

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution?

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Brid.tv

MARCH 7, 2023

Although ad podding is considered quite intrusive if overdone, it can be a great tool for boosting your monetization efforts. Podding your ads from the Brid.TV In the Monetization panel in a video or player, click on the pre-roll option. To add another ad, click on the pre-roll option again. CMS is quite simple.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52