App Monetization Done Right: Are Video Ads The Answer?
InMobi
JULY 3, 2018
Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? And video ads are highly valuable impressions.
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