InMobi

JULY 3, 2018

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

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FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

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SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. Sign up today!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

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SEPTEMBER 1, 2022

Did you know that global ad spend is predicted to cross half a billion dollars this year? Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. Cost Per Click (CPC). Start protecting your ad inventory today. Learn More!

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

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NOVEMBER 24, 2022

There’s a non-stop search for creative ways to deliver ads on mobile, thus the birth of these large ad formats which up to now, continues to grow. In a recent study from Adpiler , 320×50 mobile ad size was found to be the most popular ad size for mobile. 27% of all ad impressions is this medium banner.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59