InMobi

JULY 3, 2018

Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? And video ads are highly valuable impressions.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JUNE 25, 2018

1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. In comparing that time span, video ad inventory in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

MAY 21, 2019

Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Overall, in-app video advertising provides CTRs that are 34 percent better than native ads and 56 percent better than banners. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52