Ad Click Ad Inventory Click Through Rate Header Bidding 
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FEBRUARY 24, 2023
Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.
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NOVEMBER 24, 2022
Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Mobile native ads that come with the ‘promoted/recommended or suggested’ tag are preferred by many publishers since they are non-intrusive and is not supposed to look sales-oriented. Unaffected by ad blockers.
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