Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

JULY 3, 2018

Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? And video ads are highly valuable impressions.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JUNE 25, 2018

1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

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Click Through Rate Video Ads Ad Inventory Shipping 52

Automatad Inc.

APRIL 25, 2024

Video ads increase engagement Video ads catch users’ attention with motion and sound, which leads to high engagement and interaction. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory.

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Video Ads Advertising Viewability ROI 52

Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

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Video Ads Header Bidding Fill rate Click Through Rate 52

Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

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Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Programmatic is automated and efficient. Ease of use.

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Advertising Marketing Ad Exchange Retail 110

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

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A/B Testing Affiliates Ad Inventory Click Through Rate 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. Monetize your video ad inventory with a reliable video ad provider.

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Advertising CPM Mobile Ads CPC 54

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

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Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

JUNE 22, 2022

100% fill rate of ad inventory with enhanced eCPMs. MediaNet for Interstitial Ads (5th biggest AdTech company). MediaNet is a high-paying interstitial ad network that works with the biggest publishers like Forbes, USA Today & CNN. Why are Interstitial ads beneficial? Instant setup process .

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Ad network Fill rate Banner CPM 52

Automatad Inc.

NOVEMBER 20, 2023

The advertisers can come, have a look at the inventories, and then decide whether to buy it or not. Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

AUGUST 23, 2018

close to half of all video ad inventory is fullscreen now. “We All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. But does a figure highlighting the number of times a video ad was played really indicate its effectiveness?

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Automatad Inc.

JANUARY 23, 2024

Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. This test and results show a reduction in ad spending by up to 7%, which means the advertisers can spend less with APIs. See the below findings of the test.

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Audience Cookies Ad Server Viewability 52

Kevel

MARCH 28, 2022

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Determine your commitments / ad delivery model.

CPC 52

CPC CPM CPA Impressions 52

InMobi

MAY 21, 2019

Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Overall, in-app video advertising provides CTRs that are 34 percent better than native ads and 56 percent better than banners. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Ad Beat

JANUARY 1, 2020

The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

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Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

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Header Bidding Native Advertising Banner Video Ads 52

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more. Learn More!

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Mobile native ads that come with the ‘promoted/recommended or suggested’ tag are preferred by many publishers since they are non-intrusive and is not supposed to look sales-oriented. Unaffected by ad blockers.

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Mobile Ads Banner Viewability CPM 59

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Reach : The number of unique viewers exposed to the ad.

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

APRIL 23, 2019

Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates. Generally, the longer a user sees an ad the higher the click-through rate. That’s when you get into the fun part: improving the user journey and adding placements.

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Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

AUGUST 7, 2021

For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory. Intricate Metrics Click-through rate (CTR) is a basic metric that’s available for almost all types of online advertising campaigns, including programmatic buys.

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Affiliates Machine Learning Demand Side Platform Impressions 52

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. A small but important component that is sometimes overlooked is the use of buttons.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video ads boost CPM rates.

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Video Ads Ad Server Banner Ad network 52

Automatad Inc.

JANUARY 26, 2023

Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

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Header Bidding CPC Click Through Rate Impressions 52

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market.

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Header Bidding Click Through Rate Fill rate Viewability 58

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

JANUARY 13, 2023

It helps them to measure the value of their ad inventory and determine the best way to monetize it. By understanding CPM and observing the performance of ad inventories, they can make data-driven decisions about which ad campaigns to run, how much to charge for ad space, and how to optimize their ad placements to maximize revenue.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JUNE 1, 2023

Consider the payout rates and revenue share of each ad network. Some ad networks may offer higher payouts but require more ad space, while others may offer lower payouts but have a higher click-through rate. It’s also important to consider the types of ads the network offers.

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Ad network Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

MARCH 14, 2023

Use interstitial ads sparingly and at appropriate times, such as during natural breaks in the user flow, to avoid interrupting the user experience. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates. Want the ad tech industry leaders to optimize your mobile ad inventory?

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 14, 2023

Use interstitial ads sparingly and at appropriate times, such as during natural breaks in the user flow, to avoid interrupting the user experience. Ad Refresh : Refreshing ads periodically can increase engagement and click-through rates. Want the ad tech industry leaders to optimize your mobile ad inventory?

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. A Few Good DSPs. Media Planning & Attribution.

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Ad Server Demand Side Platform Retargeting Ad Tech 52