Ad Inventory, Click Through Rate and Fill rate

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Ad Optimization made easy with an AdOps Grader

Monetize More

JANUARY 10, 2023

The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their ad inventory performance. How the AdOps Grader Works?

Header Bidding

Header Bidding Ad Inventory Click Through Rate Ad Server

RPM vs CPM

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM

CPM Fill rate Impressions CPC

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads

Video Ads Header Bidding Fill rate Click Through Rate

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

JUNE 22, 2022

A diverse range of ad formats from interstitial, app wall, entry/exit ads to native ads for app developers to increase their ad dollars. 100% fill rate guarantee for publishers’ mobile inventory. Meta Audience Network for Interstitial Ads. Offers a 100% fill rate with interstitial ad targeting.

Ad network

Ad network Fill rate Banner CPM

Advantages and Disadvantages of Real Time Bidding (RTB)

Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

Ad Exchange

Ad Exchange Click Through Rate Ad Inventory Fill rate

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate

Fill rate Header Bidding Banner Click Through Rate

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. Monetize your video ad inventory with a reliable video ad provider.

Advertising

Advertising CPM Mobile Ads CPC

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market.

Header Bidding

Header Bidding Click Through Rate Fill rate Viewability

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Maximize Your In-App Ad Monetization in 2021

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding

Header Bidding Demand Side Platform Click Through Rate Fill rate

Top 9 Best Native Advertising platforms you must know about!

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising

Native Advertising Advertising CPC Banner

AdTech Trends

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

Trending Sources

Ad Optimization made easy with an AdOps Grader

RPM vs CPM

A Guide on Video Ad Monetization to Increase Ad Revenue

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Top 10 Interstitial Ad Networks for Publishers [2022]

Advantages and Disadvantages of Real Time Bidding (RTB)

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

The Ultimate Guide to In-App Advertising for Publishers

Ad Analytics for Publishers – Actionable Data to Grow Your Business

The Best Mobile Ad Networks For 2023

Maximize Your In-App Ad Monetization in 2021

Top 9 Best Native Advertising platforms you must know about!

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