Monetize More

JUNE 22, 2022

100% fill rate of ad inventory with enhanced eCPMs. MediaNet for Interstitial Ads (5th biggest AdTech company). MediaNet is a high-paying interstitial ad network that works with the biggest publishers like Forbes, USA Today & CNN. Why are Interstitial ads beneficial? Instant setup process .

Ad network 52

Ad network Fill rate Banner CPM 52

Automatad Inc.

JANUARY 26, 2023

Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Automatad Inc.

JANUARY 13, 2023

It helps them to measure the value of their ad inventory and determine the best way to monetize it. By understanding CPM and observing the performance of ad inventories, they can make data-driven decisions about which ad campaigns to run, how much to charge for ad space, and how to optimize their ad placements to maximize revenue.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory.

CPM 52

CPM Ad Inventory Impressions CPL 52

Lemonads

AUGUST 30, 2020

RevContent pay-out methods: PayPal Check But, for sure, it’s a fact that RevContent is a legit ad network working with thousands of premium publishers worldwide! Taboola’s minimum budget for a campaign, with all the setups possible, would be around $100 and the minimum CPC is $0.01. Optimize ad inventory per session.

CPM 52

CPM CPC Native Advertising CPA 52

Monetize More

APRIL 4, 2023

Set up PMP deals : Once the target audience is identified, set up PMP deals with specific targeting options and ad formats to maximize performance. This can include click-through rates, conversion rates, and other performance metrics. Publishers can negotiate with select buyers to offer inventory at a fixed price.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

InMobi

JUNE 18, 2019

Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. They have an extremely low click-through rate, which helps to explain why banner ads cost just $1 on average. Compare that to a native ad, which had an average CPM of $10 in 2018.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Smart-Hub

MARCH 19, 2024

Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form). Tracking this rate is the way to understand if the ad actually brings results. Viewability refers to the impressions delivered successfully (a user saw an ad).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98