MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Monetize More

MARCH 3, 2023

Click here to find out more about Google AdSense. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Epom 9.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to find out more about Recrue Media. Click here to sign up for Viewdeos.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

User behavior : User behavior, such as ad click-through rates and bounce rates, can impact RPM and CPM. Ad block usage : The use of ad blockers can impact RPM and CPM rates. Websites that have a high percentage of users who block ads may see lower rates.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Unaffected by ad blockers.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Automatad Inc.

FEBRUARY 22, 2022

When a user logs in using the same/different browser across a device, the match key can connect an ad seen on one device/browser with a purchase made on another device/browser. The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. AdTech Trends.

GDPR 52

GDPR Cookies Header Bidding Impressions 52