MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Monetize More

MARCH 3, 2023

The Epom monetization team will advise you on the best ad formats and ad layouts to choose from to get the best results. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9. Sign up for a Starter account at MonetizeMore today!

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to sign up for Viewdeos. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59