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Top 12 Google AdSense alternatives for 2023

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This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to find out more about Recrue Media. Click here to sign up for Viewdeos.

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RPM vs CPM

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Ad-Request RPM CPM’s two modes: 1. User behavior : User behavior, such as ad click-through rates and bounce rates, can impact RPM and CPM. Ad block usage : The use of ad blockers can impact RPM and CPM rates. Websites that have a high percentage of users who block ads may see lower rates.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Unaffected by ad blockers.

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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . AdTech Trends.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

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Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.