Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Digiday
FEBRUARY 1, 2023
Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3% of Instagram ad impressions in Q4 2022, up from just 4.7% rose 10% in Q4 over Q4 ’21 (clicks grew 8%), but cost per clicks (CPCs) rose just 2%.
Let's personalize your content