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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Digiday

Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3% of Instagram ad impressions in Q4 2022, up from just 4.7% rose 10% in Q4 over Q4 ’21 (clicks grew 8%), but cost per clicks (CPCs) rose just 2%.

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RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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How much ad revenue can apps generate?

Monetize More

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.

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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Google AdSense Arbitrage: Is it worth it?

Monetize More

Did you know that global ad spend is predicted to cross half a billion dollars this year? Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. Cost Per Click (CPC). Other than CPC, you also need to look into RPMs i.e

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Instagram Audit: What It Is and How To Do It

AdvertiseMint

If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency. Key metrics you should gather include: Impressions: the number of times your ads were displayed. Clicks: the number of clicks on your ads. Cost per click (CPC): The average cost for each click.