Remarketing Lists for Search Ads: The Tactical Guide to RLSA
AdvertiseMint
DECEMBER 1, 2023
It takes continual testing and tweaking to capitalize on these ultra-targeted remarketing audiences. But avoid overpaying per click long-term and eroding ROI. Here are some smart approaches to balancing bids for effective remarketing: Leverage Google’s bid simulator to model outcomes at different CPC levels.
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