Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 119

MarTech A/B Testing ROI Conversion 119

Martech Series

FEBRUARY 15, 2023

Bloomreach , the world’s #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing automation categories against industry competitors. Market Research Analyst, G2. Market Research Analyst, G2. “Everything we do at Bloomreach is in service of our customers. .

A/B Testing 82

A/B Testing Marketing ROI MarTech 82

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

A/B Testing 117

A/B Testing Machine Learning ROI GDPR 117

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. ” Changes in tools like Google Analytics 4 and the influx of AI technologies are redefining the ways we gauge success.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

A/B Testing 117

A/B Testing Marketing MarTech eCommerce 117

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Testing against hypotheses eliminates anecdotal noise.

ROI 137

ROI A/B Testing Audience eCommerce 137

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Why it matters : Stakeholders need business results and operational ROI.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

A/B Testing 123

A/B Testing Clickbait Conversion Impressions 123

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 126

ROI A/B Testing Machine Learning Shipping 126

AdvertiseMint

JANUARY 2, 2025

Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness. Additionally, competitive pricing is crucial; ensure your prices are attractive and aligned with market standards. A/B Testing and Strategic Adjustments Implementing A/B testing allows you to determine which ad elements are performing best.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI.

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Dig deeper: Why we care about data-driven marketing. a 5% increase in sales).

ROI 97

ROI A/B Testing Retail MarTech 97

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Test newer SEO-compatible practices.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Typeface is a generative AI-powered content creation solution.

A/B Testing 123

A/B Testing Marketing ROI MarTech 123

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. And it includes something you can confidently say you do better or differently than anyone else in the market. You can target specific segments of your ICP and test copy in real time without broadcasting it across your full market presence.

A/B Testing 118

A/B Testing Marketing ROI Audience 118

Martech

APRIL 9, 2025

Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Use A/B testing, trackable links and promo codes to evaluate effectiveness. In many ways, influencer marketing is a more accessible, scalable and often more authentic form of endorsement.

Fashion 99

Fashion A/B Testing Audience Marketing 99

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO Pop-Up A/B Testing Marketing 98

AdvertiseMint

JANUARY 24, 2025

In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. This targeted approach ensures that your marketing message aligns with the interests and needs of your viewers.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech

MAY 23, 2022

.” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before. Processing.Please wait.

Marketing 125

Marketing A/B Testing Audience MarTech 125

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “We’re seeing a significant shift in priorities toward growth.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 131

Marketing ROI A/B Testing Conversion 131

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Marketers face challenges when implementing sophisticated technology, such as intent signals, behavioral data, and engagement history, at scale.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Run A/B tests even when your campaign performs well. The same goes for increases.

A/B Testing 113

A/B Testing Conversion Audience ROI 113

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Market A/B Testing Pick two similar geographic markets, turn ads on in one market, and leave them off in the other.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Single Grain

MAY 27, 2025

71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations. Key Takeaways The key to a successful personalized content strategy is to combine marketing best practices with data science. The market has recognized the value of this approach.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. This enables them to achieve improved performance and higher return on investment (ROI). What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Test, test and perfect. Second, have an end goal in mind with your testing.

Marketing 104

Marketing Real Estate Click Through Rate A/B Testing 104

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. A/B Testing. ” was talking about a vegetarian lunch?

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai LinkedIn was first developed as a networking tool, but is now one of the most effective marketing platforms. From Mass Marketing to Precision Targeting Casting a wide net doesnt work for ABM.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52