Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). Use A/B testing or other methods to learn how customers react.

Marketing 136

Marketing A/B Testing Finance MarTech 136

Martech Series

JUNE 1, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. “A Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. The post Ant Group’s ESG Strategy Aims To Support 100 Million SMEs By 2030 appeared first on MarTech Series.

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A/B Testing Finance MarTech Retail 98

Martech Series

JUNE 14, 2022

To assess cybersecurity sentiments and practices, Dashlane surveyed more than 600 employees and managers and over 300 IT decision makers (leaders) at SMBs across multiple industries — including finance, banking, education and government — and conducted interviews with a select group of IT leaders. Emerging Digital Marketing….

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A/B Testing Education Finance MarTech 105

Martech

JANUARY 31, 2024

The often-professed love of A/B tests among marketers stems from trying new things. But, as MarTech contributor Ruth Stevens pointed out in a recent Q&A , much of the change in the industry is a result of changes in the way today’s buyers buy. Get MarTech! Creativity and risk-taking are an essential part of marketing.

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Communications A/B Testing Pop-Up MarTech 122

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo. The post Clearhaven Partners Invests $100M+ For a Controlling Interest in SundaySky appeared first on MarTech Series.

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A/B Testing Communications Finance MarTech 96

Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Get MarTech! Move into verticals.

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Marketing ROI A/B Testing Conversion 127

Martech

JUNE 12, 2024

The solutions just described clearly have relevance across the enterprise, from finance to HR to operations. But to get a more substantive understanding of how they could be leveraged by marketing, sales and customer service, we turned to Tara DeZao, Pega’s product marketing director for adtech and martech.

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Marketing A/B Testing MarTech Finance 125

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. A/B testing. Chatbots can facilitate A/B testing by delivering different messages to different users and measuring engagement and conversion rates. Get MarTech! I just don’t know which half.”

Marketing 122

Marketing A/B Testing Machine Learning Finance 122

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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Marketing Manufacturing Communications Healthcare 120

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

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Martech

SEPTEMBER 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Looking back over the many panels and talks we hosted at MarTech last week, I was struck by how technologies like AI for predictive analytics and digital asset management tools are being much more widely adopted.

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Manufacturing A/B Testing Machine Learning MarTech 102