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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Guardrails and governance: How to protect your brand while using AI

Martech

A fashion brand editorial guide might state the tone is chic and aspirational vs. casual or humorous. Instead of A/B testing, marketers can programmatically test from A to infinity. They help maintain consistency, giving materials developed by different groups of individuals a similar grounding.

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Most celebrity endorsements are expensive mistakes

Martech

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. Use A/B testing, trackable links and promo codes to evaluate effectiveness. For example, Fashion Nova built an empire by partnering with thousands of influencers across sizes, styles and regions.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. A/B Testing. You could use an A/B test to: Improve the conversions on your website.

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How to Design Landing Pages that Convert

Single Grain

Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. Yes, you can optimize your landing pages for the type of contact you want the lead to initiate, including a good old-fashioned phone call. A/B Test Your Landing Page. Call-Back Widget. How It Works.

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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

The cliffhanger is one of the most effective headlines and you’ve probably seen it in popular fashion and lifestyle magazines. Dive Deeper: * How to Run A/B Tests that Actually Increase Conversions. * 5 Important Landing Page Elements You Should Be A/B Testing. The Cliffhanger. Greed Power Words.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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