Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 117

A/B Testing eCommerce Fashion Conversion 117

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Customer is king The shift to customer-centric marketing and advertising is happening and here to stay.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

A/B Testing 106

A/B Testing Marketing SEO Education 106

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. We run A/B tests for new product features to ensure theyre effective before scaling. That said, the conversation is starting to shift.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Correct: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Martech

DECEMBER 9, 2024

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. What have you learned from A/B testing at scale?

A/B Testing 117

A/B Testing MarTech Conversion SEO 117

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Both social media and email marketing require constant adaptation.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

JUNE 16, 2025

Key events: As highlighted in the shift from conversions to key events in GA4, tracking specific user interactions that are valuable to the business (e.g., Attribution metrics: Understanding the contribution of various channels to conversions will be vital. This includes A/B testing and optimizing landing pages to improve performance.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

SEPTEMBER 17, 2021

At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If If they’re testing, why are they testing?” Natural fit with A/B testing.

Conversion 133

Conversion Marketing A/B Testing MarTech 133

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. This phase culminates in selecting the best model and its configuration for full-scale training.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. You can initiate the conversation! Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1. Email isn’t just a communication channel.

Conversion 96

Conversion A/B Testing Education Audience 96

Single Grain

JUNE 15, 2023

In this blog post, we’ll dive into the topic of brand color and its impact on user engagement and conversions. Work With Us Why Brand Color Matters for Conversions When visitors arrive on your website, the first thing they notice is its visual appearance. Without further ado, let’s get to it.

A/B Testing 52

A/B Testing Click Through Rate Conversion Conversion Rate 52

Martech

APRIL 16, 2025

Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Example : Have AI generate multiple versions of creative copy but rely on your marketing teams to refine tone, voice and brand authenticity.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. The second booster of our AI-Powered Engagement engine offers intelligent A/B testing on autopilot.

A/B Testing 98

A/B Testing Machine Learning Media Conversion Rate 98

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts. Hardly “brief” at that point! Making room (and time!)

Conversion 113

Conversion Marketing A/B Testing Electronics 113

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. By inputting specific topics or themes, they can receive a variety of suggestions.

Marketing 81

Marketing A/B Testing SEO Conversion Rate 81

Martech

MAY 1, 2025

The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Get MarTech!

A/B Testing 105

A/B Testing Conversion Rate Conversion MarTech 105

Single Grain

APRIL 27, 2025

Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement. A/B Testing for Personalization Continuous testing is essential for effective personalization.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. This can lead to higher engagement and conversion rates. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. Regular testing and adjustments are key to maintaining campaign effectiveness.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. This brings us to the question of what should be tested.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Media 115

Media A/B Testing Conversion Audience 115

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

Martech

APRIL 9, 2025

In an era of constant social media exposure, the mystique surrounding celebrities has faded. Drive actual conversions? Use A/B testing, trackable links and promo codes to evaluate effectiveness. Their endorsements feel less aspirational and more commercial. Their secret? They should be a business decision.

Fashion 94

Fashion A/B Testing Audience Marketing 94

Martech

SEPTEMBER 16, 2024

They utilize various attribution models to determine how different touchpoints contribute to conversions, enabling marketers to optimize their strategies and allocate budgets effectively. Attribution tracking: MMPs allow us to see which marketing channels (like social media, email, or ads) are driving users to book appointments.

Healthcare 65

Healthcare A/B Testing Conversion Rate Conversion 65

Martech

DECEMBER 12, 2022

If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. After all, the creative is the new targeting.

A/B Testing 109

A/B Testing Conversion Audience ROI 109

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

Click Through Rate 119

Click Through Rate A/B Testing Marketing Conversion 119

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 2) A/B Test Your Ideas.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

AUGUST 25, 2020

I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. After creating their first ad, most media buyers will go back and create more versions of the ads. They will test different video lengths, ad copy, CTA placements, and many more elements.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech platforms are typically involved with search advertising, display advertising , video advertising , mobile advertising, and the placement of ads on websites and networks.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Single Grain

MAY 20, 2021

But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A/B Testing vs. SEO.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Card sorting.

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A/B Testing Pop-Up Retargeting Conversion 131