MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses. With CTV, advertisers can accurately reach their audience. Setup as Simple as Social.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

MNTN

AUGUST 17, 2022

To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. The insights CTV data, such as A/B testing results, provides can help you hack your overall ad strategy. As all marketers know, testing is a vital part of any well-planned ad strategy. Register here.

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A/B Testing Audience Conversion Advertising 98

MNTN

JUNE 15, 2022

Summer may just be getting started, but MNTN Performance TV is working hard all year round. We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. TV Is Breaking Out Beyond the Box. Read the guide here.

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A/B Testing ROI Conversion Audience 96

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences.

Audience 52

Audience A/B Testing Entertainment Advertising 52

MNTN

JUNE 27, 2022

Hooman Javidan-Nejad and Eric Hatzenbuhler joined SMX for a two-part series on making the jump from paid search to Connected TV. From campaign set-up to where to find a test budget, he demonstrated that paid search marketers already have the tools in place to add this new channel. The same is true with Connected TV.

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A/B Testing Retargeting Audience Conversion Rate 52

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. Matt Collins, Director of Product Marketing at MNTN, joined Ad Age to discuss how marketers can see both brand and performance wins on Connected TV. But it’s still just that: the beginning.

Marketing 52

Marketing A/B Testing Audience ROI 52

MNTN

MARCH 29, 2024

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. Edmundson pointed out that more services than ever are taking advantage of free ad-supported TV (FAST) platforms for churn prevention. We’re at that tipping point.” And you can do that with CTV.”

A/B Testing 52

A/B Testing Audience Conversion Marketing 52

VideoWeek

DECEMBER 18, 2023

Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

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A/B Testing Non-Profit Audience Ad Tech 122

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. What Is Performance TV? These ads are delivered during the ad breaks of streaming content.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

MNTN

JULY 6, 2022

But as we face uncertain times and added pressures to justify advertising budgets up the ladder, those same marketers are being forced to reevaluate their creative strategies and ask themselves an important question—can TV ads be a more effective lever for driving measurable returns on ad spend? The answer? A complicated yes.

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A/B Testing ROI Conversion Conversion Rate 52

MNTN

OCTOBER 19, 2022

However, Connected TV is still often undervalued by B2B businesses, who tend to favor tried-and-true solutions such as paid search over the largest screen in the house. Javidan-Nejad started by highlighting that Connected TV works for advertisers when used the right way. We are all familiar with A/B testing.

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A/B Testing Audience Advertising Conversion 52

MNTN

JULY 5, 2022

Connected TV is an essential tool to differentiate your B2B business and with its digital roots, it’s an easy one to implement. Connected TV is the TV Solution for B2B Marketers. The TV screen wasn’t always the best place for B2B advertisers. This allows you to get started testing CTV today.

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A/B Testing Impressions Audience Agency 52

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. TMB continues to expand its streaming TV presence, with four FAST channels and O&O CTV apps for seven brands, with more on the way. billion monthly viewership minutes across CTV, OTT, social media, and the web.

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A/B Testing Entertainment MarTech Audience 84

MNTN

FEBRUARY 14, 2024

Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies. And while there are many benefits of retargeting on Connected TV platforms , it is not just limited to the TV screen.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

APRIL 16, 2024

MNTN Performance TV Use Case: Building Connected TV advertising campaigns to reach your target audience How it Works: We’re biased on this one, of course, but the MNTN app and its Performance TV software transform TV into a highly targeted performance marketing channel, one that can sit right alongside paid search and social.

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A/B Testing Pop-Up Conversion Advertising 40

MNTN

APRIL 24, 2023

Video may not be the obvious answer for B2B businesses, but more and more, savvy brands are turning to the TV screen. While developing and managing a TV strategy may seem like too much work, especially with a small team, Connected TV is enabling B2B brands to take back control of video advertising and achieve their performance goals.

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A/B Testing Marketing MarTech Audience 52

MNTN

MAY 16, 2023

How Connected TV Can Get the Ball Rolling Connected TV advertising can be a powerful tool to engage your audience at the information-gathering stage of a purchase. Using Connected TV advertising to increase micro conversions can be more successful than trying to improve sales.

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Conversion Conversion Rate Shipping A/B Testing 52

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. It allows you to connect with users through personalized ads. households.

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Video Ads Advertising Viewability ROI 52

Digiday

FEBRUARY 9, 2023

Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. MNTN, formerly SteelHouse, was the first to launch a platform that connected performance and direct-response advertising to streaming TV.

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Geo targeting Retargeting A/B Testing Conversion 61

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. Unlike traditional TV, connected devices allow precise data collection and measurement. Key Metrics for Connected TV Attribution Some of the most essential metrics for connected TV advertising attribution are as follows.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Ad Monsters

APRIL 23, 2024

Yahoo Connected ID has expanded to include 205 million unique users in the US and nearly 300 worldwide. Enhancing Connections: How Yahoo’s Identity Solutions Elevate Existing Partnerships If one thing is for sure, and two things are for certain, Yahoo isn’t new to this they are true to this. .”

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Advertising A/B Testing Conversion Audience 103

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming. What is CTV advertising?

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Advertising Non-Profit Retargeting Ad Exchange 52

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. Performance TV at large borrows the best from both worlds when it comes to TV,” said Oliver Embry, director of product innovation at MNTN.

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Retail A/B Testing Shipping Audience 52

Digiday

NOVEMBER 17, 2022

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. Incrementality is a form of A/B testing that measures the true impact of CTV compared to the results advertisers would have achieved without CTV.

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A/B Testing Conversion Audience Control Group 55

Ad Monsters

JANUARY 13, 2023

That’s what happens in the first nationwide brand awareness TV Campaign from Catalina Crunch. With the help of SuperHeroes NY and System1, the keto-friendly cereal and snack brand created 30, 15, and 6-second spots featured across TV, social media, and CTV platforms, with a focus on amusing their audience.

Advertising 97

Advertising A/B Testing Audience Agency 97

Flashtalking by Mediaocean

AUGUST 17, 2022

Future development will further incorporate Imposium’s advanced video creative toolset to enhance Flashtalking’s video personalization capabilities and make them available to linear TV advertisers as well. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

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Brand Lift Advertising Marketing Viewability 84

Digiday

NOVEMBER 17, 2022

Khoros earned a win for Best Social Analytics Platform based on how it enables global enterprise brands to create human connections with customers across multiple digital touchpoints. Best Connected TV/Streaming Video Management Platform. Best Personalization and A/B Testing Platform. Best Attribution Tool.

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A/B Testing Ad Server Native Advertising Data Management Platform 72

Basis

MARCH 14, 2023

Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?), BasisTV+, for example, offers more than one thousand advanced TV targeting parameters within the platform.

Advertising 77

Advertising A/B Testing Audience Viewability 77

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative.

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Audience Advertising Rich Media Entertainment 90

MNTN

MAY 22, 2023

How Connected TV Can Get the Ball Rolling Connected TV (CTV) ads offer you the best of traditional advertising and digital campaigns in one platform. MNTN Performance TV offers you performance metrics and data you can use to refine your ads until you find the best strategy. appeared first on MNTN.

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Conversion Retargeting Non-Profit Conversion Rate 52

AdvertiseMint

OCTOBER 13, 2023

It uses emails, social media, TV, and more to drive specific actions quickly. Direct response marketing channels include mail, email, Facebook ads, TV, and more. That connection is money! A/B Testing for Direct Response Want to boost your direct response? Then, start testing something else.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

JULY 5, 2023

The marketing funnel focuses on how customers interact with your brand’s content and experiences, from scrolling through your website to seeing your ad on Connected TV. By understanding how each brand touchpoint is connected, you can better invest in the stages of the funnel that need it the most. But TV has changed.

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

InMobi

AUGUST 12, 2018

And, if you are thinking it is just the Originals or exclusive content driving consumers to OTT, Navin throws more light on what’s driving consumers to OTT, “ Live mobile TV on platforms such as Airtel TV, Hotstar, SonyLIV has been another revelation, with sporting properties such as IPL and FIFA 2018 world cup seeing unprecedented scale.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

MNTN

JANUARY 13, 2023

These channels may include paid search, various social networks or even Connected TV. If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. Get Your Website Ready.

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Advertising CPA Marketing Brand Awareness 52

Basis

AUGUST 30, 2022

For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. Is my ad high-definition, as many CTV devices connect to big screens? What should we watch tonight?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digiday

OCTOBER 4, 2022

Best Attribution Tool Foursquare FullThrottle Technologies InMarket & Welch’s Max Connect Digital National Tire Retailer Increases Store Visits and E-Commerce Sales with Simpli.fi’s Industry-Leading Programmatic Solutions Reveal Mobile. Best CRM Platform Act! Best Partner Clean Room Epsilon – Epsilon PeopleCloud Prospect.

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Viewability Healthcare A/B Testing Food 65