Basis

MAY 23, 2024

Rethinking The Dichotomy However, such a disparate approach to these marketing strategies can have negative impacts for brands and advertisers—particularly in the long-term. Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%.

ROI 98

ROI Brand Awareness A/B Testing Audience 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. Success is not guaranteed and a lot of A/B testing is done before a marketer succeeds with achieving a goal. This can be Mixpanel for SaaS, but also Salesforce, Google Analytics, Google Tag Manager, Ahrefs, Facebook Ads, A/B testing tools, and more.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

illumin

AUGUST 21, 2024

The objectives behind display ads can vary depending on the organization and range from building brand awareness to generating leads or driving traffic to certain web pages or specific landing pages. However, if used correctly, display advertising is a powerful tool to help increase brand awareness and generate sales.

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Single Grain

APRIL 30, 2025

Optimize each step independently with A/B testing. Real-World Examples: Brands Mastering Micro-Moments Let’s examine how leading brands are successfully implementing micro-moment strategies. Develop A/B testing protocols for each moment type. Create micro-moment specific success metrics.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed. A/B testing. It shows the entire marketing landscape within which decisions are made.

Marketing 124

Marketing A/B Testing Machine Learning Finance 124

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

APRIL 30, 2025

For example, marketers wanting to increase brand awareness should track reach, impressions, dwell time, and views. Solution: Start with your best-selling products to prove ROI before expanding your AR catalog. A/B test AR experiences against traditional product pages to quantify the conversion lift.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Single Grain

JUNE 23, 2020

6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Great content is pretty useless without a strategy behind it, and this is the biggest marketing mistake that brands consistently make. Building brand awareness. A/B testing is a huge help here. Generating new leads.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. Empowering brands to simplify and scale audience engagement. Through brand awareness, performance and forecasting capabilities, immersiion helps advertisers achieve scalable growth.

Audience 105

Audience Advertising Rich Media Entertainment 105

MNTN

JULY 6, 2022

On average, brands that implement these creative best practices and leverage MNTN Performance TV increase their conversion rates by over 100% and drive 48% more site visits. Make Production Fast and Optimized Towards Improving Your Entire Marketing Budget’s ROI. For many marketers, this has been the same game plan for decades.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

AdvertiseMint

MARCH 3, 2024

Below, we’ll explore how you can discover a winning strategy through effective Facebook ad testing: 1. Before ad testing, you should clearly define your objectives. Are you aiming to increase brand awareness, drive website traffic, or boost sales? Test different variations of ad creative to see which performs best.

A/B Testing 52

A/B Testing CPC Click Through Rate Audience 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

AUGUST 11, 2023

That’s why I have created this LinkedIn advertising guide to help business owners and marketers like you create high-ROI LinkedIn ads. They also offer advanced targeting options, high click-through rates, and the ability to build brand awareness and trust. Let’s begin! Work With Us What Are LinkedIn Ads?

A/B Testing 52

A/B Testing Audience Conversion Brand Awareness 52

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. According to HubSpot’s Video Marketing Report , funny content has a higher ROI. For starters, focus on ROI. When creating ads, ensure your efforts are successful with A/B testing.

Media 73

Media Advertising A/B Testing Education 73

Spoton Digital Media

JULY 24, 2023

Awareness: The buyer becomes aware of a need or problem and begins researching potential solutions. At this stage, advertising should focus on creating brand awareness, providing educational content, and establishing thought leadership to capture the attention of potential buyers. Track & Measure Success.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. In addition, they used A/B testing to compare the performance of the new ads with their previous ones.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

MNTN

JUNE 10, 2024

Unlike traditional demand generation strategies, performance marketing focuses on measurable outcomes, making it easier to calculate ROI and adjust strategies accordingly. You may be interested in building brand awareness , moving more products, or increasing your subscriber count. For best results, do A/B testing.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? With features like exit-intent technology, A/B testing, and behavior automation, the platform enables you to engage website visitors and convert them to subscribers.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? With features like exit-intent technology, A/B testing, and behavior automation, the platform enables you to engage website visitors and convert them to subscribers.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

AdvertiseMint

AUGUST 22, 2023

Build brand awareness and provide value without always selling. Value-driven content marketers see huge ROI with qualified prospects. Consistently align your SEO and paid ads with terms that convert to improve marketing ROI. Use A/B testing! For example, you could test two email subject lines.

A/B Testing 52

A/B Testing Education Audience Conversion 52

MNTN

JULY 11, 2024

Growth marketing aims to drive sustainable business growth by optimizing every stage of the customer journey, from brand awareness to retention. It uses data and analytics to optimize campaigns in real time, delivering high ROI by targeting the right audience at the right time.

Marketing 52

Marketing Brand Awareness A/B Testing Conversion Rate 52

MNTN

JULY 11, 2024

Growth marketing aims to drive sustainable business growth by optimizing every stage of the customer journey, from brand awareness to retention. In other words, it is a strategy that involves raising awareness of your products, then making consumers want what you’re selling.

Marketing 52

Marketing Brand Awareness A/B Testing Conversion Rate 52

Single Grain

AUGUST 18, 2020

The ROI of paid advertising is linear. This strategy has allowed Airbnb to receive 300% more bookings : Start guest blogging : Sharing valuable content on industry-specific publications can boost your brand awareness and build your company’s authority. You should also be A/B testing SEO elements.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Ad Beat

SEPTEMBER 13, 2024

This makes the ad more effective, thereby maximizing its ROI. Adbeat lets you see how your competitors’ ads are performing, which is an essential part of ad testing. Ad A is shown only to group 1 and ad B is shown only to group 2. Is it brand awareness, sales, traffic increase, newsletter sign-ups, or lead generation?

Pop-Up 65

Pop-Up Click Through Rate A/B Testing Conversion 65

Single Grain

MAY 23, 2023

Google Ads have been proven to help improve online visibility and brand recognition, drive qualified leads, and achieve a high ROI. If you’re going for brand awareness, could it be better to ditch those text ads in favor of something with a bigger visual impact?

A/B Testing 52

A/B Testing Conversion Conversion Rate Audience 52

Single Grain

FEBRUARY 22, 2024

Leveraging the following and credibility of influencers lets you advertise your products or services, engaging new customers and enhancing brand awareness. Whether it’s a popular Instagram personality or a respected industry expert, the right influencer partnership can significantly enhance your brand’s reach.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 17, 2019

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019. It’s common for brands in a specific industry to follow certain branding trends.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

Agility Ads

MAY 26, 2022

Cost-effective – Mobile marketing is significantly cheaper than traditional marketing techniques, and it has a better ROI. Continual Refinement – With mobile advertising, it’s easy to perform A/B testing to test various ad creatives, targeting options, graphics, and CTAs.

CPC 40

CPC CPL Click Through Rate Advertising 40

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. Enhances your brand awareness and creates a buzz among the audience globally.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52