illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. What is ad fatigue?

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AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

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AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. This article will look at ten direct response marketing examples that work well. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business.

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Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

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Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

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AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Billions of active users scroll through the platform daily, providing brands a great opportunity to reach potential customers. Once you have your goals in mind, identify your target audience. Step 6: Run A/B Test.

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AdvertiseMint

FEBRUARY 4, 2024

Thanks to its vast user base , Facebook offers unparalleled opportunities for Shopify store owners to showcase their products to a global audience. How To Run Facebook Ads Shopify Campaigns Launching a successful online store is just the first step; the next step is getting your products in front of the right audience.

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Monetize More

JUNE 1, 2023

This has led to a rise in the number of ad networks available on the market, each offering unique features and benefits. Factors to Consider When Choosing an Ad Network Monetizing your website or app through advertising is a great way to earn revenue while providing valuable content to your audience.

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Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

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AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. This extensive reach allows advertisers to connect with diverse audiences. Advertisers can tailor their audience based on demographics, interests, behaviors, and location. Know your audience.

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Spoton Digital Media

JULY 24, 2023

Related: When and How to Use Online Advertising to Amplify Your Marketing Using the Buyer’s Journey to Build an Ad Strategy Once you understand the buyer’s journey, you can match your advertising efforts to reach customers at every stage. Select advertising channels and social media platforms your audience uses most, and go there.

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Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. 45% said they would buy a product discovered through video ads.

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Martech

FEBRUARY 20, 2024

What makes a powerful CTA and why you need one Imagine a call to action as the spark that ignites the desired action in your audience. Dig deeper: Beyond ‘click here:’ 4 rules for better email CTAs Examples of captivating B2B calls to action But before we dive into examples, remember: There’s no magic silver bullet CTA. Set deadlines.

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Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% YoY until 2030, mostly through digital sales, a stunning number in this climate. Monetization in mature and emerging markets varies significantly.

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AdvertiseMint

JULY 15, 2023

Are you looking for ways to market the services of your business effectively? In this post, we’ll discuss ten essential service marketing strategies. Applying these techniques lets your target audience know about the services you offer. Social proof helps the target market trust the product or service more.

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AdvertiseMint

AUGUST 12, 2023

TikTok ads are one of the hottest ways to market products and services digitally. Define your target audience: It is important for brands to clearly define their target audience to develop effective marketing strategies. How do TikTok ads work? Types of TikTok Ads? TikTok offers varied types of ads to businesses.

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Agility Ads

MAY 26, 2022

Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. When you use mobile advertising, you can better reach your target audience. What Is Mobile Advertising?

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Digiday

OCTOBER 21, 2022

Cherian Thomas, head of marketing and GTM, T-Mobile Advertising Solutions. The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Why, then, do marketers expect a consumer’s reaction to be any different when they encounter advertising that only tells half the story?

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Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. This automated process uses technology like software algorithms and predictive analytics to target high-value audiences across channels online. How do you do this? By focusing on organic traffic, of course!

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Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

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AdvertiseMint

JULY 5, 2023

To determine if your Facebook marketing is working, you must track how many people come to your e-commerce site from the social media site. This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion.

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Smart-Hub

NOVEMBER 1, 2023

With the rise of platforms like Netflix, Hulu, and Amazon Prime Video, CTV ads offer a powerful way to reach a diverse audience. Audio Audio ads leverage sound to convey marketing messages. Types of Mobile Advertising Mobile advertising encompasses mixed formats along with strategies to engage audiences effectively.

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Lemonads

JULY 17, 2021

If you are new to marketing and you are just getting used to all the acronyms of the industry, we’ve got your back! This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. In other words, tells you how effectively you are spending your marketing budget. What is ROAS?

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Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Table of Contents [ hide ] What Is Behavioral Targeting?

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Single Grain

JUNE 15, 2023

Colors evoke emotions , convey messages, and create a sense of brand identity: By strategically selecting brand colors, you can effectively communicate your brand’s personality and values to your target audience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

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Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. So, we have decided to assist you in navigating through these uncertain waters. Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’

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AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing.

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AdvertiseMint

JUNE 27, 2023

Here are tips for creating a clearly defined conversion funnel for effective campaign management: Know your Facebook audiences. Optimize cross-channel marketing commissions to move people through your conversion funnel. Adjust your Facebook ad campaign objectives based on how familiar your audience is with your brand.

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Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

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Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. 5- Email Marketing.

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Automatad Inc.

FEBRUARY 9, 2023

By calculating the revenue generated per thousand impressions, publishers can compare the effectiveness of different ad units, formats, audiences, and ad networks and make data-driven decisions about optimizing their revenue. And they can increase their RPM by optimizing website design, using A/B testing, and diversifying ad revenue streams.

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Lemonads

JULY 22, 2021

Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results. The optimization process consists of data-driven adjustments that are made to a digital marketing campaign in order to improve its performance.

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Karola Karlson

MAY 11, 2021

If the frequency is very high, it means that most people in your target audience have been reached times over. It’s time to either lower your ad budget or expand the target audience. You can bring your CPM and CPC down by 10x easily by targeting a broader target audience or optimizing your campaigns on Reach or Clicks.

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Lemonads

SEPTEMBER 3, 2020

Your headline writing should always be a key component of your internet marketing strategy! 3) 24 free or inexpensive digital marketing tools to drive success 24 free or inexpensive. Creating short and informative headlines might take longer, but in the long run, they are surely those that bring great click-through rates.

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Lemonads

JULY 24, 2021

PPC management can be done in-house by the e-merchant or these companies can hire a third party, most times a digital specialist, marketing services, or digital agency specialized in media buy and or PPC management. Control your waste on ad budget and ad spend Wasted ad spend is a significant problem in the marketing industry.

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AdvertiseMint

JANUARY 17, 2024

So, consider what each audience segment needs to know and use these levels wisely! You get to work with 25 characters for each callout, which means short and sweet messages straight to your audience. These simple changes made more people click on their ads, leading to more sales of sneakers and boots. Why Use Callout Extensions?

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